The platform was designed to meet the demand of millions of visitors during the 2026 FIFA World Cup. However, officials have assured that the tool will remain active even after the sporting event ends, with the aim of boosting economic activity and facilitating access to public services in the capital.
At a press conference, Mexico City government head Clara Brugada said Zoli would be “a technological tool that will allow us to connect culture, tourism, entertainment and recreation with the population.”
Chat with Xoli
The tool was developed entirely by the government of the capital, as a result of collaboration between the Digital Agency for Public Innovation and local ministries of tourism and culture.
The chatbot is already available on mobile devices and will work continuously 24 hours a day, seven days a week. To use it, simply open WhatsApp, start a chat with the number 55 6565 9395And send the word “Hola”.
Zoli (pronounced show-lee) will immediately ask if you want to continue in English or Spanish. After selecting the preferred language, users will be able to access a menu containing information from different categories, including culture, tourism, gastronomy and mobility, or ask a question about anything in the city.
In the context of the 2026 World Cup, there will be a specific section containing information about the competition, including special events, match details, broadcast of games in public venues and ticket purchase options.
The government of the capital highlighted that this technology contributes to reinforcing the city as a “more innovative and accessible city” by speeding up access to official information, providing timely responses and strengthening tourism promotion strategies.
Alejandra Frausto, head of Mexico City’s tourism ministry, said the capital hosts about 3,000 tourists a day, as recreational and cultural activities take place. In high demand seasons, this figure can rise to 5,000 events per day. “There is a huge effort involved in translating this data into reliable and accessible information, but it is now possible thanks to this chatbot,” he says.
a good game
The launch of Zoli adds to technological efforts driven by the federal government to turn the upcoming World Cup into an engine of growth for commerce, sports, tourism and culture across the country.
Late last year, Mexican President Claudia Sheinbaum presented the Mexico 2026 Social World Cup plan, which calls for 74 tournaments and soccer cups for students, workers and the general public, along with more than 177 festivals and 5,000 activities linked to the tournament. The program also includes approximately 1,500 activities under the Vive Saludable (Live Healthy) initiative, which aims to promote healthy lifestyles, as well as the rehabilitation of 4,200 public sports areas and spaces.
The announced actions also include the creation of the Conose México app, jointly developed by the Agency for Digital Transformation and Telecommunications (ATDT) and the Ministry of Tourism. This app will allow both national and foreign fans to receive updated information about matches, venues, routes, services and cultural activities.
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