Stop me if you’ve heard this before: Meta has a new program to lure top creator talent to Facebook and it comes with huge bonus payouts. The company is launching a new initiative for popular creators who already have a large following on TikTok, YouTube or Instagram to give them a bonus of up to $3,000 per month for posting on Facebook.
Meta aims to attract more top talent to its content monetization program, which pays creators based on views and other engagement metrics on Stories, Reels and posts. The new bonus will be part of an initiative Meta has dubbed “Creator Fast Track,” which aims to make the onboarding process easier and more attractive for newcomers to Facebook.
Under the new “Fast Track” program, Meta is offering a $1,000 monthly bonus to creators who have at least 100,000 followers on any other platform and a $3,000 monthly bonus to those who have one million or more. Creators who join will need to post a minimum number of posts per month to earn the bonus, but are not required to meet engagement goals or post exclusive content to earn. They don’t even need to post video content because Facebook rewards text and photo posts as well as Stories.
This may seem like (is) a very good deal, but it is also a limited deal. The Fast Track Bonus will last for three months only. Yair Livne, Meta vice president of product for creators, told Engadget that creators should think of the bonus as payment “for the hassle of launching on a new platform,” not as a central part of the program. “Our hope is that in a matter of months…the revenue you’re seeing from Facebook content monetization will become an even more significant thing.” He also noted that Meta will rapidly boost the reach of creators, helping them accelerate their earning potential.
This is not the first time that Facebook has tried to lure big names with big cheques. When it launched Facebook Watch nearly a decade ago, it promised big payouts to publishers. It once attracted game streamers to its (now defunct) Twitch competitor. A year after launching Reels to take on TikTok, it invested $1 billion in a bonus program that offered creators $35,000 a month only to pull the plug in 2023.
Livne acknowledged that “it took us a long time to find our way” to a more sustainable producer program. “We don’t have a pool structure so you’re not competing with other creators for dollars. It’s really based on your performance.”
There are already signs that the Facebook content monetization program, which it introduced in late 2024, is working – at least for some. Meta says it paid out nearly $3 billion to Facebook creators in 2025, a new high for the social network. The creators have also said that the new well-organized program is proving profitable.
A political news producer told the newsletter chaotic era He made $250,000 from Facebook in January alone. Publishers told Digiday last year that they expected to earn “between six and seven figures” in 2025 thanks to the program. There are several recent posts in Reddit’s r/passiveincome forum where users report earning five points per month from the program, which is still invite-only.
Livne agrees that Facebook’s monetization program has been a “well-kept secret” in the creator community. “We’re trying to make it less well-kept and less secret.”
Are you in Facebook’s Content Monetization Program, Creator Fast Track, or any of Meta’s other creator programs? You can reach Karissa emailBut x, blue sky, threadsOr send a message to @karissabe.51 to chat privately on Signal.
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