Meta has acquired Limitless, a maker of AI-powered “pendents,” to work on building consumer hardware for the company, the startup announced via a YouTube video and blog post. So far, Meta has focused on selling VR headsets and AI smart glasses. Now the company seems to be interested in opening its own branches.
“Meta recently announced a new vision to bring personal superintelligence to everyone and a key part of that vision is to build incredible AI-enabled wearable devices. We share this vision and we will join Meta to help bring our shared vision to life,” Limitless CEO Dan Siroker said in the post announcing the acquisition.
Limitless’s first product was Rewind, desktop productivity software that recorded everything you did on your computer and turned it into a searchable database that you interacted with via a chatbot. The company later expanded into hardware with the pendant, essentially a clip-on Bluetooth microphone that applies the same concept (with privacy concerns in mind) to things you say or hear throughout the day.
The company plans to support its existing pendant customers “for at least another year,” but will no longer sell the wearables going forward. Current customers will be able to access all of Pendant’s features without paying for a subscription, though Limitless says availability will vary by region. If you have data stored in Limitless and don’t want to keep your pendant, you can now export or delete your data if you want.
AI wearables focused on recording audio have emerged as a common form factor primarily because they rely on two things that AI models normally do well: transcribing audio into text and summarizing it. It makes sense for Meta to dip its toes into the space, if only because not everyone will want to wear glasses to get the benefit of an AI assistant. Amazon acquired an AI wearables company called Bee in July 2025, presumably with this intention.
Add in Meta’s recent appointment of former Apple design lead Alan Dye, and you can start to imagine where things could be headed. In the future, the Ray-Ban Meta Smart Glasses and the Meta Ray-Ban Display could be two entries in a larger lineup of AI-powered wearables.
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