The November 25 decision was prompted by a user who appealed for the removal of a viral video showing global demonstrations in favor of Philippine President Rodrigo Duterte. Despite using mislabeled, inaccurate footage to suggest there was a widespread pro-Duterte movement, Meta did not remove the post through its automated flagging process or further human review.
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While the Oversight Board agreed that the video should have gone further in the fact-checking process and been specifically labeled as “high-risk” content, it still favored Meta’s choice to keep the video online because it did not specifically violate the company’s political information guidelines. Meta prohibits misleading posts about polling locations, processes and candidate eligibility.
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The board encouraged the company to take concrete, viral misinformation campaigns seriously, writing that “it is imperative that Meta have robust processes in place to address viral misinformation posts, including prioritizing identical or nearly identical content for review and enforcing all of its relevant policies and related tools.” Similar to other recent decisions of the Board, it recommended Meta add a specific “high-risk” label to the similar video “because it involved a digitally altered, photorealistic video with a high risk of deceiving the public during an important public event.”
The decision is in line with the tech giant’s move away from stronger content moderation guidelines. The board has previously written in favor of social media companies using AI-powered, automated moderation to better address the onslaught of misinformation, and has promoted more robust labeling of manipulative or AI-generated content as an additional guardrail. “Platforms should implement labels informing users that content has been significantly altered and may be misleading, while also devoting adequate resources to the human review that supports this work,” the board wrote in a previous blog post.
Meanwhile, Meta has reduced its human fact-checking team in favor of a global Community Notes program.
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