Meta is revamping Facebook Marketplace in an effort to make it more attractive to “young adults” on the platform. The update includes new collaborative shopping features as well as AI-generated suggestions and “insights” about specific listings.
Now, prospective buyers can create a Pinterest-like “collection” of Marketplace listings and invite friends to join. These collections can then be shared elsewhere on Facebook or WhatsApp and Messenger. People will also be able to invite their Facebook friends to join them in messages with sellers, which Meta says will make it easier to “coordinate pickups, negotiate prices, and get your questions answered.” Facebook is making Marketplace listings more social with the ability to add comments and reactions. And while I’m not sure many Facebook users are clamoring for it, it seems like it could seriously increase the meme potential for accounts like @insanefbmarketplace.
Meta will provide AI-generated insights about vehicles listed on the marketplace. (Meta)
And, because it’s 2025 and AI is in almost every other part of Facebook, the company is also adding “AI Insights” to the listing. This will allow Meta AI to make suggestions to ask sellers about the items they have listed. (Importantly, it looks like the default first-message suggestion is still a form of “is it still available,” which I’ve always found one of the more annoying quirks of using Marketplace.) The company is also experimenting with vehicle-specific “insights” from Meta AI because car shopping is apparently one of the most popular use cases for Marketplace among young adults.
All the updates are part of Meta’s years-old mission to make Facebook cool — or, at least, useful — for “young adults.” And the company has long touted Marketplace as one of the more popular features among that demographic. The company has also experimented with bringing back local events, a friends-only feed, and Facebook “pokes.”