Meta continues its crackdown on duplicate content.
The company is introducing a new tool for Facebook Reels creators that protects creators’ content from being reposted from other accounts without permission.
On Monday, Meta announced a tool called Content Security that helps users “protect your Reels and maintain control over your creative work.” It is located in the Professional Dashboard in the Facebook app, and the only users currently eligible for the tool are creators in the Facebook Content Monetization Program “who meet enhanced integrity and originality standards.” Users can check to see if they’re eligible in their feed, professional dashboard and profile.
“Your core work is your voice, and you should have the tools to protect it,” Meta said in a press release about the change. “That’s why we’ve created Content Protection – a powerful but simple new tool in your professional dashboard in the Facebook app that helps you keep your Reels safe and maintain control over your creative work. It’s part of our ongoing focus this year to help authentic creators come to Facebook.”
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Once users are enrolled in Content Protection, they allow their reels to be scanned by matching technology similar to Meta’s Rights Manager. If the tool detects a match – whether full or partial – Facebook will notify the creator, who can review the content and decide whether or not to take action.
If the user decides to take action, he or she can choose to track, block, or release. Tracking is the default setting and keeps the matching reel visible, but the user can remain informed about its performance.
“You can always come back and take a different action at any time,” Meta said of the tracking option. “You can also add attribution links to select eligible tracked matches on Facebook, which places an ‘Original By’ label on the Reel that links to your Page or profile.”
Users can also block, whereby match reels will not be visible without taking disciplinary action against the other account, or users can issue their own claim. They can also allow certain accounts to use their content, which adds them to an “allowed list” and makes it so that their matching content will not be flagged.
This is all part of Meta’s ongoing effort to stop copycat creators. In July, the company said it removed 10 million profiles impersonating other content creators and “took action” on 500,000 accounts that engaged in spam behavior.