The popular monster character that was hanging from everyone’s bag in 2025 was one of the hottest IPs in recent years. However, its owner, Pop Mart, has not been able to maintain interest in the property or duplicate its success with other products, and has seen its stock price decline by nearly 60% by August 2025, resulting in a loss of approximately $33 billion.
This does not bode well for Labubu’s future. In fact, they might be going la-bye-bye.
The news comes from Bloomberg, which reports that Labubu’s popularity drove Pop Mart stock price up nearly 300% last year. But, since that high, it has collapsed, which is where $33 billion comes from. The article states, “Efforts to diversify its intellectual property still emerge as a meaningful growth driver.” “The LaBubu-led Monsters chain accounted for nearly 40% of total revenues last year, up from 23% in 2024. Meanwhile, other high-profile titles including Crybaby and Molly reported lower-than-expected sales.”
Basically, if you were part of this fad and got some enjoyment out of it, that’s great. But that Labuboo box you’ve been saving won’t be worth much in the end. It was fun while it lasted, but things are coming to an end.
However, the real question now is whether Pop Mart will survive. The Bloomberg article is quite pessimistic about the future of the company’s stock, which is not good for the company. And then, will Soni go ahead with the Laabubu film that she was so excited to start? even got paddington Assistant on board Paul King. If people aren’t going to be talking about LaBubu in a few months, why even try, let alone several years?
Were you on the Laabubu boat? Did you go down or go down with the ship? Let us know below.
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