This all bodes well for the time when we finally get the chance to see the final production Type 00. But of course a lot can go wrong between now and then. And given the company’s form recently, you wouldn’t bet against Jaguar’s luck being dealt another bad hand.
However, Glover is clear that all this was necessary to ensure the survival of the brand. He says, “Jaguar had to be changed. Jaguar was not commercially viable.” “We think there’s a niche right at the top of premium, but below the uber luxury of Rolls-Royces, Lamborghinis, Bentleys. There’s a big difference between 140,000 euros and 300,000. There’s not much going on there in terms of volume. Jaguar has been successful in that space in the past for us.”
Glover says this four-door GT “is not going to be the biggest volume seller in the upcoming Jaguar range – but the role of this car is to establish us at this price point.” Furthermore, Glover has confirmed that Jaguar is already on track to develop an EV to follow this GT, which will fall in the same price bracket.
“The next car is off,” he says. “We know exactly what it’s going to look like – inside and out. And it’s going to happen very quickly.” Jaguar has already built the first battery prototype of this next car, and unlike the GT, Glover says this “Car 2” will be a volume seller, an EV, to turn around the brand’s financial fortunes.
However, given the seismic shifts taking place this week in the automotive sector, could Jaguar use this last opportunity to hedge its bets, take a leaf out of Ford’s book and rethink production of combustion versions of these relaunched electric vehicles?
Glover looks highly suspicious: “Anything is possible, but it’s not in our plans.”
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