Sony’s CES 2026 press conference is just days away, and this year it comes with a twist: Instead of an overview of Sony’s electronics, video games, and Hollywood studio plans for the new year, the focus of the presser will be more narrow: electric vehicles. Feeling strange? That’s because the traditional end-of-press-day slot isn’t just Sony, but Sony Honda Mobility – the joint venture responsible for the Afula 1 electric car that’s been on display at CES for the better part of a decade. But this year we will get to see a completely new concept model at the event.
How to watch Sony Afeela CES 2026 press conference
The event will be streamed live from Las Vegas on Monday, January 5 at 8 pm ET via the Afila official YouTube channel. (We’ll embed the stream here as soon as it appears on the channel.)
What to expect from Sony Afeela at CES?
Now the Afeela 1 has been shown in various incarnations since CES 2020, where it was originally announced as the Vision-S. But several more important details have been confirmed over the years, including the price, which starts at $89,900. However, earlier impressions were less impressive, and as of CES 2025, the idea remains the same. Engadget’s automotive expert Tim Stevens said earlier this year that the EV “feels like the PlayStation 4 in the PS5 era,” and that “the car has lost a bit of its interesting styling while retaining some of the quirks that looked good five years ago.” Ouch.
But Afila 1 won’t be the only vehicle on display. Sony Honda Mobility said in a press release, its CES booth “will showcase a new Afila concept model as well as several Afila 1 pre-production vehicles in multiple color variations.”
The company recently announced that the Afila will be the first vehicle to offer PlayStation Remote Play, which lets players remotely stream their PS4 or PS5 games from their console while inside the car.
We’re looking forward to hearing about what else is new and improved at CES 2026, and we’re also excited to see its latest concept models. And between booth displays and press releases, we’re hoping to see at least a few new Sony Electronics products for 2026, too.
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