CES has long felt like a full-on auto show, but the car-centric energy seems somewhat lacking at CES 2026. Sure, the Effila electric vehicle from the Sony-Honda joint venture is returning to the show floor, but with the Trump administration removing most EV incentives from the market, the industry isn’t offering a full-court press of new vehicles in Las Vegas this year.
Hyundai is also included in this. While the company’s Mobis subsidiary will introduce “more than 30 mobility convergence technologies” during CES week — including its holographic windshield display — we’re hearing that the Korean auto giant will instead use its press conference to focus on its AI robotics strategy. This will apparently include a demonstration of its new Atlas robots as well as the wheeled MobED robot series. We’ll go over the details below as well as how to watch it today.
How to watch Hyundai’s presentation at CES 2026
Hyundai’s presentation will take place today, January 5, at 4 PM ET, and you can livestream it on its HyundaiUSA YouTube channel or its global YouTube channel. (We’ve embedded the link below.)
We’ll also post relevant news from the Hyundai presser in our main CES 2026 liveblog.
What to expect from Hyundai at CES 2026?
Hyundai is putting a big focus on its AI robotics strategy during its presentation today – the theme is “Participating in Human Progress.” This will include its strategies for commercializing AI-augmented robotics, in keeping with the AI-centric focus of this year’s CES.
We’ll also get a first look at the company’s new Atlas robot. In the teaser image shown in the press release, the Atlas resembles a dog, which makes sense when you remember that Boston Dynamics was purchased by the Korean multinational in 2020.
“This next-generation Atlas represents a solid step toward the commercialization of AI robotics, highlighting the group’s commitment to building safe and adaptable robotic co-workers,” the company said in the same press release.
But Atlas isn’t the only robot the company has produced. There’s also the MobED Droid, a wheeled ‘bot that received a CES 2026 Innovation Award as the show began this week.
While on stage, Hyundai says it will “unveil its strategic AI robotics learning, training and expansion plans” through its Group Value Network and Software-Defined Factory approach. This includes a manufacturing strategy and an advanced smart factory.
We originally thought Hyundai would be showcasing its holographic windshield display during its press conference, but a Hyundai representative informed us that it will not be demonstrated today. It will have a separate CES appearance, though not a separate press conference.
Update, January 5, 2026, 2:58 PM ET: This story has been updated to include information on the MobED robot line, and to note that the holographic windshield display likely won’t be demonstrated at the press conference.
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