Hisense is generally known for its budget-friendly electronics and appliances, such as TVs and refrigerators. However, at CES 2025, the China-based company showcased its high-end capabilities with a massive 136-inch Micro LED TV, which recently became available at a whopping $100,000. So what’s the preparation for this year’s show? New leadership for starters.
The company has made two new hires, including chief marketing officer Sarah Larson and chief commercial officer James Fischler. In a press release, Hisense said Fischler’s experience in home entertainment, appliances and HVAC is important as the company “moves toward a milestone 2026 and its presence at CES.”
We’ll give you a rundown of what to expect during Hisense’s presentation and how you can watch it live.
How to watch Hisense presentation
A livestream will be available on Hisense’s website on Monday, January 5 at 1PM ET. We’ll embed the link here as soon as it’s available.
what to expect
With its new appointments, Hisense is clearly aiming to further improve its brand. Between Fischler and Larson, the new front office is bringing in experience from high-powered competitors like LG, Samsung and Beats. And in a recent interview with Tom’s Guide, Larson emphasized the company’s continued focus on fast turnaround times from concept to market as a key differentiator for Hisense.
As for actual announcements, while you can expect Hisense to showcase its strengths in appliances and HVAC systems (really), Larson’s above interview specifically cites the emerging RGB TV space as a focus. We expect this year’s show to be all about explaining the differences between Mini and Micro LED display technologies, as both Samsung and LG have already given pre-announcement warnings. Will any of them cost less than six figures? Hopefully Hisense has some good news to share on this front.
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