You may recognize Bosch as a home appliance name (thanks to its partnership with Siemens), but the German multinational brand’s core business is actually providing the underlying technology and engineering that powers cars, homes, and factories around the world. This focus is reflected at CES 2026, where much of what Bosch is unveiling is intended to be licensed to other companies rather than sold as Bosch-branded products on store shelves.
The matter is of Bosch’s automotive plans at CES. The company is calling it “AI in the car,” or more specifically, showcasing it in the cockpit of the car. “Bosch’s AI-powered cockpit makes driving more comfortable, intuitive and safe for all passengers,” Bosch board member Markus Hein said in a press release. We’ll go over all the details below, including how to attend the press conference on Monday.
How to watch Bosch’s CES 2026 presentation
You can livestream the event on Monday, January 5 at 12pm ET via the Bosch press page or YouTube. (We’ve embedded the stream link below.)
what to expect
Bosch will set up shop in the Central Hall of the Las Vegas Convention Center (Booth 16203), where the company will focus on its three big themes – mobility, smart home integration and manufacturing – covering hardware, software and AI solutions.
Like many other CES 2026 exhibitors, look for Bosch to emphasize its partnerships with the big dogs in the AI field at the show. For example, the AI-powered car cockpit mentioned above will feature integrations with both Microsoft and NVIDIA. For example, Bosch is promoting the ability to use voice commands to join a Teams call, while the car’s system will automatically activate adaptive cruise control. And it’s worth noting that NVIDIA’s software suites will help manage “real-time sensor processing and vision-language models.”
Here’s a glimpse of what the booth will look like:
<a href