Samsung is arguably the 800-pound gorilla of CES, with a full line of products ranging from phones and computers to refrigerators, AI assistants, and rolling robots. But for CES 2026, the company is changing things up a bit: Instead of its longtime afternoon Monday press conference, the Korean giant will lead off the show with a Sunday night presentation.
For the past few weeks, Samsung has been dropping hints about what’s on the agenda, but we’re really hoping to see an update on the Bailey robot – a star of previous CES presentations that clearly missed its previously promised 2025 release date.
How to watch Samsung’s “The First Look” presentation at CES 2026
The event will stream live from the Wynn Hotel in Las Vegas on Sunday, January 4 at 10 pm ET. There are several ways to tune in: You can watch via Samsung Newsroom, Samsung Electronics’ official YouTube channel, or Samsung TV Plus. (We’ll embed the stream here as soon as it appears on the channel.)
What to expect from Samsung at CES 2026?
The keynote speaker will be TM Roh, CEO of Samsung’s Device Experience (DX) division, discussing the company’s plans for the new year and beyond, which will (of course) include “new AI-powered customer experiences,” the company said in a press release. In addition, we will hear from SW Yong, President and Head of Visual Display Business, and Cheolgi Kim, Executive Vice President and Head of Digital Equipment Business. They will both “share their respective business directions for the coming year.”
But if you’re looking for more specifics, Samsung is following its “advent calendar” approach to early CES announcements, with new press releases coming out almost every day. So far, we know that – like competitors LG and Hisense – the company will offer details on a range of Micro RGB TVs (complete with confirmed screen sizes ranging from 55 to 115 inches). Also confirmed: a whole range of devices with what Samsung calls Bespoke AI. Samsung will also be showcasing its two latest speakers, the Music Studio 5 and 7, at CES this year. Additionally, it will launch its latest Freestyle+ portable projector.
Just before the holidays, Samsung also unveiled several new gaming monitors, but the most impressive is the Odyssey gaming monitor. It has a 32-inch 6K screen And It has glasses-free 3D. It’s likely that we might see it at CES along with other models like the 27-inch Odyssey G6 and Odyssey G8 models.
Samsung will likely continue to lay out its CES plans in more detail as the January 4 event approaches, so we’ll keep updating this story anyway.
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