While it often feels like a full-on auto show, the car vibes feel somewhat toned down. Yes, it will be back on the floor, but with the Trump administration out of the market, the industry is not offering a full-court press of new vehicles in Las Vegas this year. That said, there’s still plenty of in-cabin car tech on display, including from Hyundai.
Indeed, the company will introduce “more than 30 mobility convergence technologies” during CES. And we’ll also get to see Hyundai, which will be showcasing its new Atlas robot fresh out of the lab.
How to watch Hyundai’s presentation at CES 2026
Hyundai’s presentation will take place on January 5 at 4 pm ET, and you can livestream it via either. We’ll embed the stream here as soon as it becomes available.
what to expect
As mentioned above, Hyundai will have a holographic windshield display for viewing. It is essentially a next-generation head-up display that projects key data from the vehicle’s dash onto the windshield for less distraction and without obstructing the driver’s view. It has a large vertically extendable 18.1-inch display, and passengers can watch videos without even being visible to the driver.
Hyundai Mobis teamed up with German optics specialist Zeiss to develop “the world’s first system to use holographic film to transform the entire front windshield into an ultra-large display surface.” It says it will go into mass production in 2029, so don’t expect to see it on the market any time soon.
However, beyond automotive, we’ll also get a first look at the company’s new Atlas robot. In the teaser image shown in the press release, the Atlas resembles a dog, which makes sense when you remember what Boston Dynamics created back in 2020.
“This next-generation Atlas represents a solid step toward the commercialization of AI robotics, highlighting the group’s commitment to building safe and adaptable robotic co-workers,” the company said in the same press release.
Hyundai said it will also discuss its other technology areas, including electronics and chassis system safety, as well as AR head-up displays, low-power display solutions and EV drive systems.
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