PayPal’s Honey browser extension has been praised for years as an easy way to find coupons online. But some are calling it a “scam” after extensive research by YouTuber Megalag, who accused Honey of “stealing money from influencers,” and returned a year later with a second video that says Honey targeted minors, collected data from people who never signed up for its service, and exploited small businesses.
The first video primarily highlights Honey’s use of last-click attribution, which turns out its tracking cookies to others when you interact with them. The second video tracks a series of emails between Honey and small businesses that have lost revenue from the use of private coupon codes and how it attempted to force them to sign up as partners, as well as its approach to sponsoring YouTubers with large audiences of young people like Mr. Beast.
PayPal released a statement after the first video in 2024 saying it follows “industry rules and practices” such as last-click attribution. But the creators who did not get money because of this are not happy. Some YouTube channels like Legal Eagle and GamersNexus are now suing.
Below, you’ll find all of our coverage on the controversy.
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