According to its website, McLeod launched Hinge in 2012, and relaunched the popular dating app in 2016 “with a new commitment – helping people find love.”
McLeod mentioned the relaunch in a blog post on Overton’s website, stating that public sentiment was changing on dating apps at the time, and so was theirs. So they decided “to tear down the hinge as we knew it and rebuild from scratch.”
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Gen Z daters want deeper connections, but few use AI to date, Hinge reports
“And yet, as the cultural tides change again, I’m beginning to become familiar with the stirrings that gave rise to our reinvention ten years ago,” McLeod writes, pointing to the bleak public opinion about dating apps (even though Hinge is projected to soar monetarily between 2024 and 2025).
McLeod then discusses the rise of AI connections and how they cannot be compared to human relationships – but “AI, if used correctly, could help us invent an entirely new way for people to find their partners that is far more personal, far more efficient and far more effective.”
Mashable Trend Report
Over the past year, McLeod and a small team within Hinge have been developing Overtone, which a Hinge spokesperson described to Mashable as an “AI-powered venture backed by Match Group” (the dating app group that acquired Hinge in 2018).
“Think of it less like a social platform and more like the experience of working with an all-star personal matchmaker,” McLeod says in the blog post. “A service that prioritizes getting to know you – and everyone else – so it can deliver curated, personalized introductions to people on your wavelength.”
Jackie Jantos, former president and chief marketing officer, will become Hinge’s new CEO, according to a press release. Tamika Young will become Hinge’s chief marketing and communications officer after previously serving as senior vice president of global communications. McLeod will remain as an advisor to Hinge until March.
Like many dating and hookup apps, Hinge has been leaning toward AI recently. This month, it launched Convo Starters, an AI feature designed to help break the ice with a first message that’s better than “Hey.” In January, Hinge released AI-powered instant responses to encourage users to write more thoughtful responses to prompts.
According to a report released by the app in November, Hinge’s own users are using AI to date.
Overtone won’t be the first AI-powered “matchmaker.” Earlier this year, Mashable interviewed Nandini Mullaji, founder of AI matchmaking app sichAnother matchmaking service, Three Day Rule, launched an AI-powered matchmaking app this fall,
Subject
Apps and Software Artificial Intelligence
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