Hinge launches AI-driven Convo Starters feature

In its latest report, Hinge found that singles are using AI to date – and they are joining the trend. Earlier this year, the dating app introduced AI-powered instant responses to help users write better profiles.

Now, Hinge is launching Convo Starters, another AI feature that attempts to help daters break the ice.

Convo Starters, which offers daters personalized tips for starting a conversation based on a potential match’s quick reactions and photos, will appear when a user sends a Like to someone else.

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Daters will see three unique tips, each of which encourages them to ask questions, share ideas, or express their opinions. Convo Starters are optional, and users can also enable or disable the feature in their settings. Users will also write messages in their own voice.

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“We’ve heard from daters that not knowing what to say can deter them from sending comments,” Jackie Jantos, president and CMO of Hinge, said in a press release shared with Mashable. “With Convo Starters, we’re taking that pressure off. By providing gentle guidance based on someone’s profile, we’re helping daters start thoughtful, genuine conversations that show genuine interest – and bring them one step closer to a great first date.”

This new feature tracks well, given that Hinge also recently found that Gen Z daters have more trouble initiating deep conversations than Millennials.

The AI-powered feature is available in the US today. In addition to using generic AI, Convo Starters also utilizes insights from Hinge’s research team and behavioral scientists, according to the press release.

Hinge explained that both Convo Starters and Prompt Feedback do not provide copy-and-paste responses to singles as part of the app’s AI principles of transparency, authenticity, and equity.

Hinge isn’t the only app that’s incorporating AI into its apps. Before being rebranded to Bumble BFF, Bumble for Friends launched a feature similar to Convo Starters – AI Icebreaker – in 2023. And Tinder is testing an AI matching feature called Chemistry, which is set to launch next year.

Subject
Apps and Software Artificial Intelligence