Earlier in 2025 we celebrated Prime Day – the annual worship of the greatest Transformer of all, Optimus Prime (in fact, Optimus Prime is so revered that we often celebrate Prime Day twice!). But in the fall, as the evenings grow longer and the air grows cooler, we pause to remember a more solemn occasion: Black Friday, the day Optimus Prime was brutally cut down by the treacherous hand of his arch-nemesis Megatron, while Autobot City was bravely saved from attack. Although Optimus Prime could not survive the brutal battle, the Autobot leader’s indomitable spirit carried the day and his decisive actions led to the Decepticons being defeated, they actually fled the city like cowardly robots and won over the forces of light.
Although Optimus Prime’s death was tragic and unexpected, things often turn their darkest right before the dawn – and so, even though today is called “Black Friday” to remind us of the severity of the day, we choose to honor him the same way we honor other important historical figures who laid down their lives on the altar of freedom: We take the day off to go shopping!
Below you’ll find a curated list of the best Black Friday deals we were able to find. Stand strong in the shadow cast by that great Autobot long gone, for by his sacrifice the day was won. Now, as Optimus would say, transform, my friends—changing and buying things,
(This list will be updated several times throughout Friday and weekend as deals change, so there may not be anything you like right now, be sure to check back later!)
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