Viral sensation Haley Welch (better known as the “Hawk Tuh” girl) has been dragged into an expanded federal class-action lawsuit accused Initiator and insider of a sophisticated pump-and-dump scheme with crypto tokens bearing his name. The lawsuit was originally filed shortly after the disastrous launch of the Solana-based HAWK coin last year, claiming that the project was rigged from the beginning to rapidly inflate its value before crashing, allowing early holders to pocket millions while everyday investors were left with worthless assets.
Recent amendments now target Welch (a former podcaster) along with his manager and business entity for allegedly playing a key role in promoting the token through misleading promises about its features and potential, despite knowing (or should have known) that it lacked the technical backbone to deliver.
Lost money in crypto? Call Florence.
This is a lawyer advertisement. No results guaranteed. pic.twitter.com/AMVikmxFGg
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Welch rose to Internet fame in 2024 after a candid street interview where she said her now-infamous “Hawk tuh” line, a playful quip about a bedroom tip that quickly became a cultural phenomenon. Taking advantage of the buzz, he built a massive online following and launched a podcast, which was later used to advertise the HAWK token. unlike some Other notorious “crypto queens” involved in billion-dollar schemesThe suit alleges that Welch received only a few hundred thousand dollars for his role.
At the center of this controversy are memecoins. This trend started dogecoin In 2013, a groundbreaking digital currency featuring a Shiba Inu dog meme unexpectedly gained traction and even celebrity support. In recent years, memecoins have grown in popularity, boosted by user-friendly platforms like Pump.Fun on the Solana blockchain, which make it easy for anyone to create and launch a token with minimal barriers.
In other words, the HAWK debacle does not exist in isolation; The lawsuit links it to similar alleged carpetbagging involving high-profile celebrities. Notably, even former President Donald Trump waded into the memecoin sector around his January 2025 inauguration, and endorsed an official Solana-based token, which soared in value before falling just days later.
This Trump Memecoin is one of a variety of examples concerns Around Trump and those profiting from his presidency through various crypto-related projects and business deals. Recently, the Trump administration has faced backlash over Alleged corruption linked to former CEO of crypto exchange Binance,
Other notable memecoins involved in the lawsuit include LIBRA, which was promoted by Argentine President Javier Mellí, and MELANIA, which was associated with US First Lady Melania Trump. The lawsuit alleges that the collapse of the HAWK token was part of a broader pattern of orchestrated rug-pulling, with blockchain forensics linking the same wallet cluster and strategy to several high-profile memecoins.
Are Memecoins the Latest Crypto Fad to Come and Go?
Specifically, the MarketVector Meme Coin Index, which tracks the six largest memecoins. 71% down During the last year. While Pump.Fun is still enjoying some success as a platform to launch new memecoins and has done so Launch your own tokenHowever, platform revenue has declined from a high of $7 million a day in January to about $1 million a day today, According to the data of the block,
The crypto market has long been plagued by fleeting trends that inflate massive bubbles before bursting, leaving retail traders in the dust. According to the Chicago Journal of International Law, Initial coin offerings (ICOs) raised over $27 billion by 2018 Through often-dubious token sales that amount to little more than glossy whitepapers and empty promises. Non-fungible tokens (NFTs) also followed suit and generated a total market capitalization of $17 billion during their 2022 heyday, which has since declined to around $2 billion. according to CoinGecko,
Both the ICO and the NFT also received the same type of celebrity endorsements that are at the center of the recent Memecoin lawsuit. NFTs’ focus on art and culture is particularly in line with the kind of marketing seen in the memecoin sector.
The irony is that as enthusiasm for Memecoin is waning, so is Coinbase. revive ICO model with a new token sale platform, which this time aims to impose strict standards such as a six-month lockup for issuers and algorithms favoring long-term holders. Yet the early signs are disappointing: Inaugural Monad token sale may not achieve its goal $187 million in token sales.
While at CoinList we were extremely conscious of ensuring that sales were always on sale.
Newbie mistake for the first Coinbase sale. https://t.co/MsGcRhl8rM
– Mike Zajko (@MikeZajko) 18 November 2025
It is becoming increasingly clear that Bitcoin and stablecoins represent enduring pillars of the crypto ecosystem, offering true decentralization in the case of Bitcoin and something more akin to superior technology (or at least regulated technology) to traditional finance in the case of stablecoins.
However, the pair also highlight a widening chasm: While Bitcoin is a symbol of peer-to-peer autonomy and is Developing a decentralized monetary systemStablecoins often serve as tools used by fintech startups to circumvent regulation, enabling “decentralization theater” that reinforces the centralized hegemony of the US dollar through regulatory and lawmaker-approved versions of traditional finance rather than genuine innovation.
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