The race to achieve AGI (Artificial General Intelligence) has driven companies to invest in and build data centers at a pace far greater than our ability to build them. Manufacturers are struggling to meet AI demand, and the ongoing DRAM shortage is proof of this, with memory kits costing more than double what they were a few months ago. Now, DigiTimes is reporting that storage is also being impacted, with delivery times for enterprise-grade HDDs being delayed by two years.
This means that if a company wants to purchase a large capacity hard drive, which is the backbone of nearshore storage, it will have to wait 24 months due to the long lead time. As the news cycle shows, AI money waits for no one, so hyperscalers are now switching to QLC NAND-based SSDs to avoid these backorders. Choosing QLC over TLC allows them to maintain costs while still achieving adequate endurance for cold storage.
Therefore, given the current situation, QLC NAND is expected to overtake TLC in popularity by early 2027, marking a significant change in the storage landscape. While enterprise-grade QLC SSDs will absolutely power this pivot, according to another DigiTimes report, Sandisk has already raised NAND prices by 50% after initially warning of a 10% increase two months ago.
This unprecedented reduction in memory and storage was largely unexpected. Yet, given the AI ambitions of the world’s richest people, the overnight hit is perhaps the only surprising aspect of these price increases. Last month, the Edata president indicated that the situation would worsen over time, and it would be just a matter of weeks before we received confirmation.
Every DRAM and NAND manufacturer is now selling capacity to AI customers willing to pay big bucks. Instead of having a buffer capacity of 2-3 months, these companies are now limited to only a few weeks. This has led to the best numbers of the year for many businesses – a sharp turnaround from just a few years ago – but, as always, the short end of the stick reaches regular consumers who are now stuck with yet another electronics shortage.
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