In an effort to prevent this harmful manipulation and protect its partner relationships, Google developed and deployed a technical measure, known as SearchGuard, that restricts access to its search results pages and the copyrighted content contained within them. However, in order for it to continue its free ride, Serapi developed a means to circumvent SearchGuard. With submitted automated queries, SerpentApi engages in various forms of misrepresentation and evasion to bypass the technical protections deployed by Google. But every time it employs these artificialities, Serapi violates federal law…
When SearchGuard launched in January 2025, it effectively blocked Serapis from accessing Google’s search results and the copyrighted content of Google’s partners. But Serapi immediately started working on a means to bypass Google’s technical security measures. Serapi immediately found the means to do this and deployed them.
Serapi’s answer to SearchGuard is to hide the millions of automated queries it’s sending to Google each day To make them appear as if they are coming from human users. SerpentApi’s founder recently described the process as “creating fake browsers using multiple IP addresses that Google treats as normal users.”
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