We all love finding the perfect gift for the holidays, but shopping can often become a difficult task. Endless scrolling, tracking prices and jumping between tabs – it can feel like work.
Our latest advances in AI and agentic technology can help: Today we’re introducing a major AI Shopping update to Google, just in time for this holiday season.
Shop interactively in search
Say goodbye to endless filter clicks and choosing the right keywords. We’re introducing our biggest upgrade to shopping, AI mode in Search, so you can describe what you’re looking for just like you would say it to a friend and get a thorough response with accurate shopping data you can trust.
When you ask a shopping question to AI mode, you’ll get an intelligently organized response that brings together rich visualizations and all the details you need (like price, reviews and inventory information), helping you quickly and confidently decide what to buy. AI mode responses are tailored to your specific question and formatted to your needs. For example, if you’re looking for visual inspiration, like “Cozy sweaters for cozy times in warm autumn colors,” you’ll see shoppable images. Or, if you’re deciding between a few options – such as a moisturizer best suited for your skin type – you’ll see a comparison table with a side-by-side view of specific considerations for that product, including insights from reviews (like how a moisturizer feels on the skin) to help you quickly understand the differences.
And because AI Mode is powered by the Shopping Graph (which contains over 50 billion product listings, 2 billion of which are updated every hour) you can be confident you’re seeing the freshest information and unmatched selection.