Google is making it easier for Gemini users to explore at least some AI-generated content. Starting today, you will be able to use the Gemini app to determine whether an image was created or edited by a Google AI tool, simply by asking Gemini “Is this AI-generated?”
While the initial launch is limited to images, Google says verification of video and audio will come “soon”, and it also intends to expand functionality beyond the Gemini app, including Search.
More significant expansion will come when Google expands verification to support industry-wide C2PA content credentials. Initial image verification is based only on SynthID, Google’s own invisible AI watermarking, but the expansion of C2PA will make it possible to trace the source of content generated by a variety of AI tools and creative software, including OpenAI’s Sora.
Manual content verification is a useful step in Gemini, but C2PA credentials, and other watermarks like SynthID, won’t be truly useful until social media platforms get better at automatically marking AI-generated content, rather than putting the onus on users to verify themselves.