Enter Navjot Sawhney, who founded the UK-based social enterprise washing machine project (TWMP) to tackle this, and has now shipped nearly 500 of its hand-crank divination machines to 13 countries, including Mexico, Ghana, Iraq and the US.
The Divya washing machine, composed of an outer drum and a rotating inner drum, operates a 30-minute wash cycle, where it caters to a 5 kg load, requiring only a few minutes of manual turning.

This saves 75% of the user’s time and reduces water consumption by half. “The machine takes a task that is tedious and time-consuming and turns it into something simple, easy to manage and time-saving,” Sawhney said.
The development of the divine project did not end with its invention. “We went back to the drawing board and really listened to the people we were designing for, the context they lived in. That research changed everything,” said Laura Tuck, the organization’s R&D lead.
Inspired by feedback from real users during workshops and focus groups, TWMP improved the machine’s durability, material stress and usability, with the team introducing stronger metal frames, simplified workflows and improved seals and taps.
The innovation has already impacted the lives of nearly 50,000 people – and Sawhney is just getting started.


Localized production will begin as early as 2026, building a new generation of machines in India, closer to those who use them. The project is also operating a ‘hub’ where the machines can be assembled and delivered, but training, workshops and educational activities are also provided, increasing the impact of the time saved by the Divya machines.
It is also calling for policy partnerships to include laundry access in broader strategies around water, sanitation, hygiene and gender equality.
Images: Washing Machine Project
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