Cameo, the platform where celebrities sell short, personalized videos, has scored a trademark against OpenAI. A California judge has ruled that an AI company’s video generation tool cannot use the word ‘cameo’ or any variation that is likely to cause confusion. A temporary restraining order in the case was in place in November last year.
The suit was in response to a feature called ‘Cameo’ available at launch, which allowed users to add any likeness to the videos they created. Cameo claimed that use of the term in this setting was likely to cause confusion and could dilute their brand. OpenAI again follows suit with a spite feature.
US District Judge Yumi Lee ruled on Saturday that Cameo’s lawsuit was likely to succeed and barred OpenAI from continuing to use the name. A spokesperson for OpenAI responded to the decision, saying, “We disagree with the complaint’s assertion that anyone can claim exclusive ownership over the word ‘Cameo’, and we look forward to continuing our case.” .
This is the latest in a series of intellectual property cases against AI companies, which have gained momentum as their video production capabilities improve. Rights holders of all kinds have taken the likes of OpenAI, Anthropic, and others to court, demanding protection of their IP.
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