What we’re doing is really simple. For pass-catchers, market share is given by targets divided by team pass attempts. For running backs, touches are divided based on team play from scrimmage (to be clear, not team touches).
Snap count, target depth and type of touches (running back receptions are far more valuable than carries) are also important but generally will not be discussed here. This is net market share. Consider it a primary tool for assessing discounts and trades.
Here is the list. Be sure to select the current week, though, as all weeks of the season will be stored, so you can get a multi-week sample on a player if you want. Also, I put a lot of thought into providing these statistics on a weekly basis. Its purpose is to respond quickly to current trends. Annual figures reach a somewhat meaningless middle. As our Gene McCaffrey so wisely says, “To be very right, you have to be willing to be very wrong.”
The big story this week is in New Orleans. Alvin Kamara suffered a knee injury, but an MRI showed the injury was not serious, and he could play in Week 13. so the best, devin neal Looks like it’s a one week offer. (I don’t understand why the Saints are wasting money on Kamara.) If Kamara is out, the matchup against the Dolphins looks promising, and the Saints made a ton of plays (78) in Week 12. Neal put up 11 PPR points (mostly received) in Kamara’s absence.
Jahmir Gibbs Looks like the bell-cow role has been taken over for Detroit. David Montgomery may not be happy about it, but how can you deny Gibbs’ touch when it led them to a win against the Giants? However, we’ve been down this path before, and Montgomery looks to be getting more action after massive Gibbs games. It is like a reverse indicator. It’s hard to say how the Lions fit Montgomery with their offensive identity. This is quite strange.
kareem hunt Finished fifth, and that doesn’t even account for the Chiefs’ heavy amount of offensive plays (91 – 63 is typical). He had over 100 rushing yards, but it was tough. Still, you now have to consider him at least a second-string RB.
I don’t make people complain Jonathan Taylor’s Takes it away. They had 36% market share (sixth). The problem was the lack of snaps for Indy (50), and that problem primarily lay in his inability to stop the Chiefs’ offense from the field.
Cleveland head coach Kevin Stefanski said quinshawn judkins He’s not hurt and “good to go,” so we probably won’t see much more. dylan sampsonThe Browns don’t run enough plays to support two RBs,
traveyon henderson Was 12th and had over 30% RB1 targets. He’s not guaranteed to get a goal-line carry, but he’s also not a guarantee No Or to get them. It should be introduced in all formats. However, this is a fluid situation.
Tyrone Tracy (15th) overtaken Devin Singletary (31st). It seems like Tracy has a bigger upside as a receiver, so his touches are far more valuable, even if the difference isn’t that big.
Rico Dowdle Most of the snaps were a problem. The rest of it was the game script. He was still very effective. His value is tied to Bryce Young’s ability to keep the chains moving. You can’t just rely on explosive runs. Young’s performance in 2025 has been mostly poor. But if he’s bad in general, Dowdle is probably a top 10 RB.
kyle monangai ranked ahead of d’andre swift At week 12, but I doubt it’s predictable. However, he is at the goal-line 100% of the time (TDs in three-straight games). But he is zero in the passing game.
Jackson Smith-Njigba There is now a WR1, and Sam Darnold deserves a lot of credit for that, as does the Seahawks’ play design. JSN could be the No. 1 overall pick in Flex 10 formats (three WRs and one Flex) right now.
van’dale robinson Was No. 2 and should be the starting QB in your league. The difference in intended air yards between Jameis Winston and Jackson Dart is small, and Dart actually has greater depth of target on completions.
Christian Watson At No. 3 that means he’s the WR on the roster in Green Bay, but Jayden Reed is going to be back. Remember, Reed doesn’t play much in two-WR sets. I would prefer Watson because he is a better fit for the Packers’ boom-or-bust downfield passing game.
Michael Wilson Was WR8. There is no update on Marvin Harrison, but the base rate for his surgery indicates he could play in Week 13. Yes, this could reduce Wilson’s value. But despite the unrealistic passing volume, the Cardinals have a very narrow passing tree with Jacoby Brissett – the best of both worlds. I don’t think we’ll go back to the market share Wilson had before Harrison’s injury.
Greg Dortch Here is the player who is playable/unplayable based on Harrison’s status. We don’t have enough information to make a recommendation and probably won’t until Friday. The passing volume is much better with Brissett (nothing bankable).
Nico Collins Did not chart even in week 12. This is absolutely incredible. Additionally, CJ Stroud has been confirmed as the starter after returning from a concussion, but he has already been out longer than usual.
jayden higgins Finished in the top 10 among WRs, and, while that usage will decline with more expected Collins targets, it should still be strong enough to land him in the top 40 in Week 13.
chimere dike Was less than 20%, but you can make the case that he is the Titans’ WR1 and thus should be kept on the roster. It doesn’t matter who the QB or team is when a guy is a potential top target. I’m also interested in Tennessee teammate Gunnar Helm, TE, who, like Dyke, had seven targets and averaged more yards per target.
andrei iosivus If, as expected, Joe Burrow returns then he is certainly in play. We know Tee Higgins is out. I’d put Iosivas in the same bucket as Higgins this week. I understand there may be a lot of rust in the burro. Remember, Ravens safety Kyle Hamilton (ankle) is potentially out.
Players rarely play a week after a hamstring injury (Rashi Rice), and plays at Kansas City on Thursday. he will put tyquan thornton on the list, but the Chiefs hate Thornton despite the frequency of big plays per route run (27.2 air yards on target, 124.7 passer rating on target, according to Pro Football Reference). There is no meritocracy in Kansas City.
The Jets have a passing game to mine for value. What? Yes, john mecchi And adonai michelThose who had seven goals and a 25% stake should be rostered. Mechie is more of a drag person, and Mitchell is a downfield person. Tyrod Taylor is bad, but with him under control he’s likely to at least get close to some normal passing volume and yards. Mechi and Mitchell were recently highly awarded in the second round (actually, not fiction).
parker washington Widely available, and who knows when Brian Thomas’s old disappointment will return. Also, Travis Hunter is out for the year. Thomas and Hunter have performed so poorly that they threaten to plunge the US economy into a deep recession.
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