Exclusive | Omnicom Executive to Lead Brand Consulting Firm That Works With Private Equity

alex lubarDDB Worldwide’s global chief executive has left omnicom To become chief executive officer at group advertising agency network Fundamentalco, a brand consulting firm that provides services to private-equity firms and their portfolio companies.

He parted ways with Omnicom as the advertising holding company prepares to close its acquisition of rival Interpublic Group of Companies in a deal that would create the world’s largest advertising group by number of employees and revenue.