As we approach the end of the year, the shadow of CES looms on the horizon. Tech’s biggest annual conference is starting in just under two weeks, and we already know about some of the products and announcements that may be in store. The CES 2026 show floor is officially open from January 6 to 9, but the fun starts with events on Sunday, January 4 and several press conferences on Monday. As always, product demos, announcements and networking will take place at the Las Vegas Convention Center and other hotels throughout the city. As always, Engadget will be covering the event in person and remotely, bringing you news and practical information straight from the show floor.
As CES approaches, more specific details and pre-announcements are already emerging, and thanks to CTA’s schedule, we even know which companies will be hosting press conferences. We’re also using our experience and expertise to predict what tech trends might rear their heads at the show.
what we already know about
Press conferences and show floor booths are the bread and butter of CES. The Consumer Technology Association has already published a searchable directory of who will be in attendance at the show, along with a schedule of each official panel and presentation.
On Sunday, January 4, Samsung will kick off CES with “The First Look,” a presentation hosted by TM Roh, CEO of Samsung’s DX division, outlining the company’s “vision for the DX (Device Experience) division in 2026, with new AI-powered customer experiences.”
This will be followed by several press conferences throughout Monday, January 5. LG is hosting its “Innovation in Tune with You” presentation early in the day to share “its vision for improving daily life through affective intelligence,” Intel is launching its new Core Ultra Series 3 processors in the afternoon, Sony Honda Mobility is holding a press conference on its first car, and AMD CEO Lisa Su will cover AMD’s upcoming chip announcements in a keynote that will conclude the day.
The week of December 15, CTA added a keynote speech from NVIDIA CEO Jensen Huang to its schedule. The event will take place on January 5 at 1 pm PT and will last about 90 minutes, according to the website. Based on the listing’s description, the presentation will “display the latest NVIDIA solutions driving innovation and productivity across industries.”
Finally, on Tuesday, January 6, Lenovo CEO Yuanqing Yang will host Lenovo’s Tech World Conference at the Sphere, sharing the company’s “commitment to delivering smart AI for all by constantly redefining how technology can engage, inspire, and empower” using larger and, of course, curved screens. It’s worth noting that Lenovo is the parent company of Motorola, which still makes phones and foldables that contain AI devices, so it’s possible those devices were shown in the presentation as well.
As they typically do, some companies have already gotten a head start on CES news by publicly sharing their announcements in the weeks leading up to January. For example, LG has said it will introduce its first Micro RGB television at CES. Although details are scarce, the company’s press release for the LG Micro RGB Evo confirmed that it has received certification by Intertek for 100 percent color gamut coverage in DCI-P3 and Adobe RGB, and it has over a thousand dimming zones for brightness control.
Not to forget, Samsung also announced that it will launch a full line of Micro RGB TVs at CES. The company already introduced its first Micro RGB TV at CES 2025, a 115-inch model available for $30,000. Next year, Samsung is expanding the range with 55-, 65-, 75-, 85-, 100- and 115-inch models that use the next evolution of the company’s Micro RGB technology.
Beyond the formal launch of new products and initiatives, we can make some educated guesses about what we might see at CES 2026 by reading what was announced last year and what companies are reportedly working on.
New chips from AMD, Intel and Qualcomm
CES is often the start of a flurry of new chip announcements for a given year, and is one of the first places new silicon appears in actual consumer products. AMD will likely use its keynote to introduce new versions of its Ryzen chips, including the recently seen Ryzen 7 9850X3D, which is expected to offer better single-threaded performance, and the Ryzen 9000G series, which could be built with AMD’s Zen 5 architecture. The company may also use its CES stage to go over its new FSR Redstone AI upscaling technology.
Intel has already publicly announced that it will launch its Panther Lake chips at CES 2026. The officially titled Intel Core Ultra Series 3 chips fit into Intel’s overall “AI PC” push, but are specifically meant for premium laptops. Based on the October 2025 preview, Intel says the first chips made with its 2-nanometer 18A process will deliver 50 percent more processing performance than previous generations and for the chip’s Arc GPUs, there will be a 50 percent performance increase over the previous generation.
Qualcomm is also rumored to be targeting laptops at the show, working on moving its Snapdragon chips out of phones and tablets and into other types of computers. The company’s Snapdragon X2 Elite and
Brighter, “true” screen
Sony announced a collection of new Bravia TVs in April 2025 to fill out its midrange options, replacing the company’s flagships, and adding a new budget model to the mix. The star of this updated Bravia lineup is the Bravia 9, which features a QD-OLED panel, but Sony is preparing an entirely new display technology for 2026. In March 2025, Sony introduced a new RGB LED panel that uses individual mini LED backlights in red, green and blue to produce even brighter, more accurate colors. Unlike QD-OLED, which filters a layer of blue organic light-emitting diodes through color-changing quantum dots, Sony’s “General RGB LED backlight technology” can be as bright as a mini LED panel without needing an additional filter layer or worrying about the burn-in problems of OLED.
The company has already trademarked the name “True RGB,” which is what Sony could call this new flavor of display if it decides to show it off at CES. This seems entirely possible, as CES is nothing if not a TV show – it’s a sure bet that we’ll see new TVs from the likes of LG and Samsung in addition to Sony. If the company doesn’t introduce new display technology for its TVs, it does have a new 240Hz PlayStation monitor coming in 2026 that it could showcase at CES.
Sony is not the only company in the matter of bright screens. Samsung is reportedly pushing an updated version of the HDR10 and HDR10+ standards that may be ready to demo at CES 2026. The new HDR10+ advanced standard will be Samsung’s answer to Dolby Vision 2, which includes support for bi-directional tone mapping and intelligent features that automatically adapt to games and gaming content. Samsung will reportedly offer improved brightness, genre-based tone mapping, and intelligent motion smoothing options, among other improvements.
bailey watch 2026
The ball-shaped yellow robot affectionately known as “Bully” has been announced twice, first in 2020 and again in 2024 with a projector. Samsung said the Ballie would be available for sale in 2025 at CES last year and then shared in April 2025 that the Ballie would ship this summer with Google’s Gemini onboard. But it’s circa 2026, and Bally is nowhere to be seen. It’s possible that Samsung could make a third attempt to announce its robot at CES 2026, but whether that happens or not, robotics will still be a big part of the show.
Robot vacuums and mops were a major highlight of CES 2025, and it’s safe to expect notable improvements from new models announced at CES 2026. Not every company will adopt the Roborock Saros Z70’s retractable arm, but robot vacuums with legs for climbing small ledges like the Dream X50 seem like they could become the norm. Roborock may also showcase its new Roborock Curevo Curve 2 Flow, its first robot vacuum to feature a retractable roller mop.
Apart from traversing locations more efficiently, improving the navigation of robots could also be a major concern in the show. Leading members of the AI industry are shifting their focus away from large language models to world models, the aim of which is to give AI a deeper understanding of physical space. These global models could be the key to creating robots, bipedal or otherwise, capable of navigating homes and workplaces, and will likely be an important topic of discussion at CES 2026.
We’ll be updating this article throughout the month as more rumors emerge and new products are confirmed – stay tuned for future updates!
Update, Dec. 11, 2025, 11:03am ET: This story has been updated to include Lenovo being Motorola’s parent company and how Lenovo may have played a role in Tuesday’s presentation.
Update, Dec 16, 2025, 1:33pm ET: This story has been updated to include the NVIDIA press conference, which was added to the CTA schedule within the last two days.
Updated, Dec. 23, 2025, 7:28 am ET: This story has been updated to include Micro RGB TV announcements from LG and Samsung, which were made public in the past seven days. The intro was also changed to reflect how early CES is at this point.
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