Everything to know about Black Friday 2025: Sales, price matching, early deals

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Anyone who has taken even a cursory glance at online shopping over the past few weeks has noticed a change – Black Friday 2025 is here.

The shopping holiday, which can more accurately be described as a shopping mega-event, sees retailers’ sales falling throughout the month of November and into early December. Gone are the days of standing in line outside your local Target in the cold of a late Thanksgiving night. The huge savings that can be found online during Black Friday and Cyber ​​Week are unmatched by any other sale.

As great as the savings potential may be, this is too much information for any average person to handle. That’s why our team of shopping experts are working hard sourcing the best deals around the clock – and we’ve created this guide for everything you need to know about Black Friday 2025. You can also check out our guide to the best Black Friday deals ever.

When exactly is Black Friday 2025?

When does the actual date of Black Friday fall? Friday, November 28However, most retailers have sales live before and after the actual day of Black Friday, We’re tracking sales at some major retailers this year:

• Amazon: Amazon’s Black Friday sale starts on Thursday, November 20 and ends on Monday, December 1.

• best Buy: In stores and online from Thursday, November 20 to Friday, November 29.

• wal-mart: Online only from Tuesday, November 25 to Thursday, November 27; Online and in-store from Friday, November 28 to Sunday, November 30; Online only for Cyber ​​Monday on December 1st.

How long do Black Friday sales last?

Although Black Friday deals start a few weeks in advance, most sales end with Cyber ​​Monday, which this year falls on Monday, December 1st. Historically, we’ve seen some deals delayed until Tuesday (and sometimes even the rest of what’s called Cyber ​​Week), but if that’s the case, we’ll be sure to track any markdowns in our ongoing deals coverage.

What deals will be available on Black Friday?

Although When? Black Friday has changed over the years What Black Friday remains true to its origins. That is to say, if you’re shopping for tech gadgets, appliances, home and kitchen products, or even cars, Black Friday will probably be the best time of year to shop. In terms of tech, we especially recommend buying TVs, laptops, headphones, Apple products, Amazon devices, and robot vacuums during this time of year.

Granted, you’re likely to find pretty much everything under the sun on sale during the shopping holidays: We’ve also seen plenty of outdoor gear, Lego and toys, gaming consoles, stocking stuffers, and reusable water bottles on sale in past years.

Specifically, you can expect big discounts on:

• QLED and OLED TVs from Samsung, Sony, LG, Hisense, TCL and Fire TV

• Apple MacBook, iPad and AirPods

• Power Station from Jackery, Anchor and BlueTie

• Vacuums from Dyson, iRobot, Eufy, Roborock, Dreamy, and Bissell

• Amazon devices, including Echo speakers, Eero Wi-Fi extender, Ring, and Blink cameras

• Kindle, e-readers and books

• Video Games, Gaming Laptop and Gaming Console Bundle

• Fitness tech from Ora, Garmin, Whoop and Fitbit

• Flagship headphones and earbuds from Bose, Sony, Beats, JBL and Apple

• household essentials

• Designer Clothing and Accessories

• Skin care, beauty and grooming products

• kitchen equipment

The top early Black Friday deals so far

Most of the official Black Friday sales haven’t started yet, but the spirit of the season is definitely present with early Black Friday deals. Here are some of the best:

Check out over 60 of our favorite early Black Friday deals here.

Do any stores price match Black Friday deals?

Short answer: not really, or at least, not against each other. Long answer: Earlier this year, Target ended its price-match policy, which allowed customers to price-match competitors’ stock at the time of purchase or within 14 days. Last Black Friday, Target stood alone as the only retailer with an official price-matching policy.

This year, Target still has its holiday price matching policy, allowing you to price match with Target’s own prices from November 1 through December 24. This means that if you buy something at Target and it is later discounted, you can still get the discount. Best Buy also offers a year-round price matching policy, but it essentially excludes products on sale “from the Thursday before Thanksgiving Day to the Monday after Thanksgiving Day” from Black Friday price matching. Amazon and Walmart do not offer price matching policies.

How to Shop Smart on Black Friday

It’s easy to get caught up in the flurry of markdowns and record-low prices that come during Black Friday. What’s the best way to avoid buyer’s remorse and actually get the savings you want? Come up with a plan and understand the tools you have available. Here’s what we mean:

make a game plan

It may seem basic, but making a list of what you’re shopping for can go a long way in avoiding deal FOMO. Start by making a list for yourself and then consider what holiday gifts you need to buy. This can help you narrow down the basic requirements of what you want to achieve.

That said, it’s also great to have a general sense of what will be available, so take a look at the latest Black Friday ad scans (again, ideally). after You’ve made your list). For your convenience, we’ve studied the majors, including Amazon, Walmart, Target, Lowe’s, and Home Depot.

As a final step, understanding your holiday shopping budget can be helpful to avoid overspending (or at least, have some awareness that it’s happening).

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Organize Your Amazon Wish List

In order to create a game plan, you’ll want to clean up your Amazon Wishlist and make sure it’s up to date. Amazon has handy wishlist alert features that can definitely come in handy during the chaos of Black Friday.

Download Retailer Apps

As annoying as it can be to have too many apps on your phone, downloading apps from retailers like Best Buy and Walmart can make shopping easier and give you access to special deals. This is especially true for Best Buy, which likes to offer limited-time deals available only on its app.

Use price tracking tools

Price tracking tools can be a complete game changer any time of year, but especially during Black Friday. A unanimous favorite of the Mashable Shopping team is CamelCamelCamel, an Amazon price tracking tool that details essential knowledge like record low prices and price history at the mega-retailer.

Of course, we also recommend following the Mashable shopping team’s Black Friday coverage — we’re just sure to take the full context of the deal into account to pick the best of the best.

Which day has the cheaper deals, Black Friday or Cyber ​​Monday?

While these were once two separate days of deals, the month-long ification of Black Friday essentially means that both Black Friday and Cyber ​​Monday are wrapped in a long wave of discounts to cap off the end of the month. This doesn’t mean that what’s available on Black Friday will be any better or worse than what’s available on Cyber ​​Monday.

Historically, we’ve seen really good TV deals on Black Friday sell out by Cyber ​​Monday, while laptop deals stick around (and so, it might be worth holding out for any additional price drops after Cyber ​​Monday). Ultimately, though, if you see a deal you’re interested in during Black Friday weekend, chances are it’s worth grabbing it when you see it.