Discord is adding a new commerce feature that will let users purchase digital items for games they probably don’t even play. starting with marvel rival, Users will be able to search, buy, wishlist and gift cosmetics without leaving the platform.
This is how it works. starting today, marvel rival A new store page will be accessible directly within the game’s official Discord server. There you can browse and purchase offers without launching the game client. Users can also create wish lists for specific items that will appear in their profile, where friends can also view and purchase them. Stan Wisniewski, Discord co-founder and chief technology officer, explains The Verge It’s the wishlist and gifting aspect of the new store that offers the most opportunities to both the platform and game developers.
“On any given day, 20 percent of purchases are gifts,” he said, talking about Discord’s current shop, which sells cosmetics to boost user profiles. “And on holidays, it can increase to more than 30 percent.” With these new Store features, the team saw the opportunity to extend that generosity to users beyond Discord-specific boundaries. Discord also has the opportunity to take a cut of purchases, but it hasn’t disclosed how that revenue will be divided. Wisnewski said the goal is to provide incremental revenue and value to developers. “Ultimately we’re not making cuts to anything,” he said.
The value comes in making the purchasing experience simple and seamless while adding the potential for new player acquisition. Vishnevsky said that buying goods for oneself within marvel rival It’s fairly straightforward, but if you haven’t already played the game, it can be difficult and impossible to make a purchase for anything other than a gift card. Wisniewski said, “We all have friends who play sports that we don’t play, and they like things that we don’t always like.” “This gives the game developer the opportunity to reach out to friends of people who could now potentially be customers.”
The store is available in US currency and only on the desktop app, but Wisniewski said bringing the offering to console and mobile is a “top thing” for the team. Why was this facility started? marvel rivalWisnewski says it was a natural fit. “They have the largest gaming server on Discord, with over 4 million people, with whom they constantly run events and cause [for players] To show.”
but while marvel rival This is the only game that has this feature right now, it’s not only big AAA games and publishers that will be able to take advantage of this program. Vishnevsky talked about Discord launching its Social SDK earlier this year, which lets developers of all sizes integrate chat and other social features into their games. He said Discord’s in-game shop plan would follow the same route. “We’re starting with more AAA games, but our intention is to make sure it’s available beyond those for a long time,” Wisniewski said.
In the current media landscape, media and gaming platforms are experimenting with ways to keep people engaged for longer periods of time to achieve monopoly and thus capture their attention to varying degrees of success and user irritation. According to Wisnewski, this new feature isn’t designed to keep people on the Discord wheel, but he says it will enhance players’ already meaningful experiences on the platform. “Telling people, ‘Hey, your friend likes this game and they like this character, and if it’s their birthday, they’ll appreciate it.’ This is something unique that Discord can do,” he said.
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