Comcast keeps losing customers despite price guarantee and unlimited data

Cavanagh said that in the past year, Comcast has “undertaken the most significant market transformation in our company’s history. We have simplified our broadband offering by moving away from short-term promotions toward a clear, transparent value proposition.” But more changes are still needed, he said.

“Looking ahead, 2026 is about building on the changes we made in 2025… This will be the largest broadband investment year in our history, focused entirely on customer experience and simplification, with the aim of moving the majority of residential broadband customers to our new simplified pricing and packaging by the end of the year,” Cavanagh said.

Comcast’s home broadband revenue was $6.32 billion, down from $6.38 billion a year earlier. Cable TV revenue was $6.36 billion, down from $6.74 billion year-over-year. Mobile revenue increased from $1.19 billion year over year to $1.40 billion, boosted by 1.5 million new mobile lines added during the full year of 2025.

Comcast said it now has more than 9 million total mobile lines and aims to bring more of its broadband customers into bundles of Internet and wireless service. Comcast provides consumer mobile service through an agreement with Verizon and this year struck a deal with T-Mobile to offer mobile services to business customers.

Peacock increases revenue

As the owner of NBCUniversal, Comcast has more than just cable and mobile. Strong results at the Peacock streaming service and Universal Studios theme park helped Comcast meet analysts’ revenue estimates and exceed profit estimates. Comcast said Peacock paying customers grew 22 percent year over year to 44 million and revenue in the quarter rose 23 percent to 1.6 billion.

Total Q4 2025 revenue was $32.31 billion, up 1.2 percent year over year. Net income was $2.17 billion, a 54.6 percent decline compared to a profit of $4.78 billion in the fourth quarter of 2024. Comcast indicated that the decline is not as bad as it seems because it “reflects unfavorable comparisons to the prior year period, which included an income tax benefit of $1.9 billion due to internal corporate restructuring.” Comcast’s share price was up nearly 3 percent today but has fallen nearly 16 percent over the past 12 months.

Comcast, along with Charter, one of the two largest cable companies in the US, is scheduled to announce fourth-quarter 2025 earnings tomorrow. In the third quarter of 2025, Charter reported a loss of 109,000 internet customers, slightly larger than Comcast’s 104,000-customer loss in the same quarter. Charter, which is seeking regulatory approval to buy cable company Cox, had 27.76 million residential Internet customers and 2.03 million small business Internet customers.

Disclosure: The Advance/Newhouse Partnership, which owns 12 percent of Charter, is part of Advance Publications, which owns Ars Technica parent Condé Nast.