SAO PAULO, Nov. 25, 2025 (GLOBE NEWSWIRE) — On November 20, Changan Automobile officially debuted at the Sao Paulo Auto Show and hosted a brand launch event, marking its formal entry into Brazil, one of the six largest automotive markets in the world. During the event, Changan signed a cooperation agreement with CAOA, a leading local distribution and manufacturing group, with the aim of expanding its footprint in Brazil and jointly providing high-quality products and services to Brazilian consumers.
AVATR, the brand that brings the concept of “Emotive Luxury”, headlined the event. It showcased its globally original design and advanced intelligent technologies to redefine the aesthetics of future mobility. Marking Changan’s debut in Brazil, the brand’s launch sets the stage for other globally popular models tailored to local consumer preferences.
Changan’s operations in Brazil go beyond the traditional dealership partnership to establish a full-value chain collaboration from R&D to after-sales services. Joint R&D efforts began more than two years before the official launch to better understand local usage scenarios and consumer needs. Today, more than 300 engineers from China and Brazil are engaged in co-development, supported by more than 100 test vehicles deployed for validation in both countries. These efforts include bench testing, ground proving trials and road testing, accumulating test mileage of over 1 million kilometres.
Brazilian icon and world-renowned supermodel Gisele Bündchen has been unveiled as the official brand ambassador of CAOA CHANGAN in Brazil. Gisele emphasized that the partnership between CAOA—a trusted Brazilian enterprise—and Changan, one of the world’s largest and most innovative automakers, will elevate the driving experience to a new level for Brazilian consumers.
During the auto show’s opening ceremony, Brazilian President Luiz Inácio Lula da Silva visited Changan’s booth, where he discovered the AVATR product line and learned about the company’s history and culture. Lula praised the vehicles’ distinctive design and advanced smart features, lauded China’s remarkable progress in automotive manufacturing and expressed high hopes for Changan’s development in Brazil. The launch event marks an important step in Changan’s “Big Ocean Plan” – its global expansion strategy. Moving forward, Changan will continue to advance local R&D, manufacturing and service operations in Brazil, providing high-quality, customized products and services to meet the needs of Brazilian consumers.
<a href=