Building a Watch Collection on a Budget? Here’s Where to Start (2026)

you don’t need To know what time it is, use a four-digit Swiss movement – ​​or look good doing it. One of the most wonderful things about “budget” watches today (although calling it “affordable” is kinder or more appropriate) is that brands have learned to take design cues from luxury watches, while quietly getting great at the basics: reliable movements, thoughtful materials, and proportions that don’t scream “cheap.” Take a look at Ori in WIRED’s selection below as a prime example.

It could easily be argued that we are in the golden age of affordable horology (see our full guide here for definitive proof), where, if you choose wisely, everything from a desirable dress watch, or a high-end collaboration, and even an extremely capable and classically attractive diver, can be purchased for $350 or less. Pieces you’ll find range from sunken wrecks to boardroom tables. And let’s not forget the retro charm of digital watches yet, the Shark Classic is not only one of our favorites here, but at $70 it’s also the most affordable.

Plus, should you decide to take on more than a few bags (and who can blame you at these prices?), we’ve also chosen the perfect carrying case: Nanook’s IP67 waterproof and dustproof NK-7 Resin $175 910 Watch Case (pictured above) with the patented PowerClaw latching system – ideal for securing any timepiece collection, whether it’s a bargain or a big budget.

Be sure to check out our other wearables coverage, including the best budget watches under $1,000, best smartwatches, best fitness trackers, and best smart rings.