- Locating in-person and online investor clients
- Create marketing strategies to secure an investor’s business
- Using tools and technology to strengthen business partnerships for long-term success
If a broker can get these three aspects of a deal transaction right, they are able to strengthen existing investor relationships as well as attract new clients.
customer connection
With so many interactions taking place online on various social media platforms, the importance of in-person meetings is decreasing every year. However, this is where brokers can still make the biggest impact. Short of this, these personal connections or first-time meetings can be more memorable if a broker is willing to take advantage of it.
Opportunities like local Real Estate Investor Association (REIA) meetups and tradeshows that attract professionals from across the country are where brokers can find those connections. For REIAs, it’s a good idea to establish a presence locally and let people know that real estate broker resources are available to them if they need them. Many professionals are generally attracted to local connections due to familiarity, so brokers have an edge in this regard.
A broker should always speak up and introduce themselves and their business when given the opportunity, but be sure to reiterate the value the broker can provide as it relates to workload. These relationships work best when it’s a two-way street, and an overt sales pitch can drive people away.
Trade shows provide an opportunity to meet people from all over the country. Having investor clients in different parts of the country investing in different types of properties is a big win for brokers. It allows for steady flow of business and one can gain better knowledge by closing different types of deals. Brokers can take the experience and success learned from investors across the country and pass it on to their local clients to allow them to expand their business, if it makes sense to do so.
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