Earlier this month, Bluesky CEO Jay Graber stepped down and took a role as the social media platform’s chief innovation officer. As counterintuitive as it may sound, chief innovation officer is a real job title, especially in the tech world, and as such, Graber’s team has already announced an actual — though not yet publicly released — new app.
According to TechCrunch, the app is called AT, and it’s a piece of AI software designed to let users customize their social media experiences with the help of the Anthropic Cloud.
BlueSky’s new CEO Tony Schneider told TechCrunch, “We’ve launched a lot of things inside BlueSky — starter packs and custom feeds, and all those kinds of things. It’s a standalone product, and it’s the first product that’s been built by Jay’s new team.”
He also told TechCrunch, “It’s an AI product, but it’s an AI product that’s very people-focused.”
This may upset some Bluesky users, as Bluesky is famously a place where posts expressing anything positive about AI are unpopular. The app’s success, if you can call it that, came from users who wanted a Twitter clone without Elon Musk during the Great Twitter Evacuation of 2023.
But Bluesky was originally envisioned as a radically customizable and flexible platform, befitting its crypto-loving founder, Jack Dorsey, who was also the original co-founder of Twitter. Graber, whose career in tech began at blockchain logistics company Skuchen, has never wavered about customizability being Bluesky’s North Star.
Here she is, talking to Wired about it in 2024:
TechCrunch’s reporting on this new app comes from Bluesky’s 2026 Atmosphere conference, a conference for developers and enthusiasts working with Bluesky’s open protocol known as AtPro. Thus the name “AT.”
With AT, users simply enter what are essentially chatbot prompts. The app will process anything a user types, find posts on BlueSky and other pro-friendly networks, and use it to customize your feed and overall experience. Atmosphere attendees were reportedly turned into guinea pigs and started beta testing Etty, which apparently isn’t complete yet. Ultimately, according to TechCrunch, the idea is that you can “vibe-code your own app.”
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