It appears that ASUS is shifting its business operations away from smartphones. According to a translation of recent quotes from Chairman Johnny Shih, the company does not plan to release new phone models in the future. The chairman did not confirm whether smartphones would be phased out completely, but he acknowledged the possibility. No matter what direction ASUS takes, its existing phones will continue to receive software updates and warranty support. Shih suggested that its future plans could include a shift into AI-related projects such as robotics or smartglasses.
Previous reports had indicated that ASUS would not introduce any smartphones in 2026, but recent comments from Shih indicate that the pause could last longer than a year. We’ve contacted ASUS for additional comment and will update if the company shares any further information.
ASUS had several other updates unrelated to smartphones from CES at the beginning of the month, such as a dual-screen laptop and a pair of gaming smartglasses. So even if it decides to leave that product segment, there will still be other ASUS-branded gear on the market.
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