Apple’s new limited edition iPhone grip is all about accessibility

Apple has partnered with artist and designer Bailey Hikawa for a new MagSafe iPhone grip that’s “designed with accessibility in mind from the ground up.” The $69.95 Hikawa Phone Grip and Stand is available now at the Apple Store, but it’s listed as limited edition.

stand comes either brat It’s got a green or speckled stone finish from Apple, though blue and swirly blue options are also available at Hikawa’s own store, and it’s made of soft-touch silicone. It attaches magnetically to the iPhone, doubles horizontally or vertically as both a grip and a stand, and was designed with “direct input from individuals with disabilities that impact muscle strength, dexterity, and hand control,” according to Apple.

Hikawa says the Grip was designed “to support a variety of ways to hold the iPhone while minimizing the effort required to hold the iPhone steady,” though she acknowledges on her site that “not every adaptive need can be met with a single device.” The artist by whom the profile was created The Verge In 2019, runs a studio in LA where she creates decorative toilet seats as well as heavy, structural phone cases.

“I feel very happy when someone says it’s helpful, that they can’t live without it, that it’s comfortable in their hand, that they can’t believe they’ve never experienced it,” Hikawa said. ale decoration“This is the beginning of many more offerings for all body types,”

Apple says the new Grip is intended to mark 40 years of accessibility work at the company. This is the second accessory partnership in as many weeks, following a knitted crossbody phone case he created in collaboration with Issey Miyake.