If you’re thinking about upgrading your Apple products, get your wallet ready. according to bloombergAccording to Mark Gurman, Apple will announce “at least five products” starting on Monday, March 2 and expanding to its scheduled “experience” on Wednesday, March 4.
There’s a long list of potential options Apple could announce next month, but Gurman is confident in a few. According to the report, Apple is “very likely” to showcase a lower-priced MacBook, especially considering the event logo’s choice of colors could reference the new laptop colors. Gurman also predicted that Apple could announce the iPhone 17e, as its predecessor launched last spring, and an iPad Air that is updated with the M4 chip. Previous rumors point to Apple getting ready to abandon the upgraded MacBook Pro, which will likely get M5 Pro and Max chips, and a new MacBook Air with a base M5 chip. If that wasn’t enough, Apple could also launch a refreshed Mac Studio and a new Apple Studio Display as the two desktop-oriented options were already expected to be released in the first half of the year.
There has been no direct confirmation from Apple, but it may have dropped some hints for this “three-day blitz” of product announcements. According to Apple’s words, the March 4 event will be an “Apple Experience” with locations in New York, London, and Shanghai, which doesn’t sound like the typical format of an event with a keynote address paired with a livestream. Gurman also said that Apple usually announces its new products on Tuesdays, as opposed to the official time of Wednesday.
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