Based on a regulatory posting on Apple’s website, “MacBook Neo” appears to be the name of Apple’s long-rumored cheaper MacBook. macrumors Report. The mistake was quickly removed from Apple’s site (put one up for the poor soul who posted it). There was no name associated with a lower-priced MacBook in previous rumors — I thought Apple would revive the clean and simple “MacBook” branding. The MacBook Neo name sounds like something we’d see from ASUS or Acer, it’s just making a little more effort to look good.
To summarise, Apple is expected to introduce its first low-cost MacBook laptop tomorrow (and personally, I think this is a good opportunity to lure away disgruntled Windows users). So far its laptops and desktops are rumored to be powered by one of the company’s A-series mobile chips instead of M-series hardware. Apple is reportedly not skimping on this matter – it’s expected to be all metal, except in a lot more colors than the company’s current lineup. In many ways, the MacBook Neo feels like a revival of Apple’s beloved and colorful iBook laptop, except costing a lot less than those machines and having no handles to move around.
Apple kicked off its week of spring announcements yesterday with the iPhone 17e and iPad Air M4, both of which are relatively minor upgrades. (Still, it’s nice to have MagSafe on the iPhone 17e.) This morning, Apple unveiled the MacBook Air M5 and MacBook Pro M5 Pro/Max systems, both of which are slightly more expensive than previous models. We’ve also got a new addition to Apple’s monitor lineup with the 5K MiniLED Studio Display XDR. Along with the MacBook Neo, we may also see an upgraded Mac Studio desktop announced yesterday.
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