Apple Store Cyber Monday sale 2025: Get free gift cards worth up to $250

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Cyber ​​Weekend is one of those rare times of year when the Apple Store holds a sale of some kind. Instead of offering cash rebates on its devices, the tech retailer only distributes free gift cards with qualifying purchases.

Apple’s 2025 Black Friday and Cyber ​​Monday shopping event runs through Monday, December 1, and it’s a little more exciting than usual. When shoppers purchase one of its gadgets outright, they can earn up to $250 worth of free gift cards, up from $200 in 2024 and 2023. Of course, free money is always nice, but Black Friday price cuts from third-party retailers on AirPods, MacBook, iPad, and Apple Watch are far more competitive. Additionally, many new devices are excluded from Apple Store promotions.

Right now, there are only six Apple devices and accessories that I would recommend buying from Apple on sale (scroll down to find them).

Apple Store’s 2025 Cyber ​​Monday Deals

Apple’s free gift card offers for Cyber ​​Monday range from $25 to $250 depending on the product. These can only be redeemed for future purchases at an Apple Store, in person or online:

Apple deals from other retailers are mostly better

Most of the Apple Store offers pale in comparison to other retailers’ cash discounts on its devices (with six notable exceptions – more on those shortly). For example, Target has reduced the AirPods 4 to $69.99 during their Cyber ​​Monday sale, which is a savings of $59 off their list price. If you buy them directly from Apple, you’ll only get $25 back.

Here’s another example: Amazon is selling the M4 MacBook Air at a discount of at least $250 — the 13-inch model is $738.04 (normally $999), while the 15-inch model is $949 (normally $1,199). If you’re only saving $175 or $200, respectively, it’s unwise to purchase any size directly from the Apple Store.

Even the high-end MacBook Pro that comes with Apple’s highest free gift card offer is heavily discounted elsewhere. The M4 Pro and M4 Max models are discounted by $250 to $500 at Amazon and Best Buy.

It’s also important to know that the Apple Store’s Cyber ​​Week savings event doesn’t include some of the latest products including the M5 MacBook Pro, M5 iPad Pro, Apple Watch Ultra 3, and Beats Powerbeats Pro 2 earbuds. AirTags, HomePod Mini, Mac Studio, and Studio Display have also been removed. Third-party retailers are the only place to get any kind of deals on all of these; We have collected them here.

6 Cyber ​​Monday Apple Store deals worth buying

I’ve double-checked all the products featured in Apple’s Cyber ​​Monday sale and found six instances where its gift card offer was better than the retailer’s cash discount. Everyone else is equal or beaten.

airpods pro 3 Currently $219.99 (or $30 off) at Amazon, Best Buy, and Target. They come with a free $50 gift card to the Apple Store.

$149 Apple TV 4K (3rd generation, WiFi + Ethernet) Was on sale at Costco for $99.99, but it is now sold out there. (The deal was limited to Costco members anyway.) WiFi-only model Listed at B&H Photo for $119.99, which is only $9.01 off. Meanwhile, the Apple Store will give you a free $25 gift card for making a single purchase directly.

HomePod (2nd generation) The price has been reduced to $269.99 at Best Buy, which is $29.01 off. In the meantime, you get a free $50 gift card to the Apple Store.

Beats Studio Buds+ They’re $149.95 at Amazon and $149.99 at Best Buy ($20-ish savings). At Kohl’s, they earn you $45 in free Kohl’s Cash. But at the Apple Store, they come with a free $50 gift card.

Ultimately, Amazon has Magic Keyboard for 13-inch M3 iPad Air On sale for $299.99 in the 13-inch size, saving buyers just $19.01. The Apple Store gives a $25 gift card if you buy it there.