5 Black Friday Toy Deals on Stuff Our Kids Love (2025)

on parents The WIRED review team has high standards for their kids’ toys. We prefer ones that support development across multiple stages, engage in STEM learning, and, perhaps most importantly, we don’t recommend any plastic toys that often turn into beeping trash within a few days (then sit in a landfill forever). Below we’ve listed some of the best Black Friday toy deals we’ve found (so far).

The WIRED review team tested all of these discounted toys by playing with our own kids, sometimes for years at a time. We wouldn’t recommend anything that our WIRED kids wouldn’t enjoy. Here are some of the deals we’ve found so far (we’ve found so far) on some of our favorite geek toys, from the hugely popular Magna-Tiles for creating new worlds while you’re stuck at home on a cold winter’s day, to the GoChess Mini for turning your child into the next chess grandmaster. We’re updating and adding to this list throughout the extended sale, so be sure to check back often for more great toy deals.

Make sure you check out our other Black Friday deals, including the Absolute Best Deals and LiveBlog.

We believe this is the best speaker for young children. Designed for young children (ages 3 to 7), the durable TonyBox is a squishy cube with volume control-enabled ears that is built to withstand everything from falls to hugs. It plays stories and songs involving different characters or “Tonies”, which are triggered when your child places the respective character’s figurine over the speaker. For its Black Friday sales, Tonibox is offering $40 off starter sets, play sets, and bundles like the Disney Princesses. MoanaAnd frozenamong others. Typically over $100, this is a great time to get one of your child’s “big” gifts this year for an even lower price.

We on the WIRED review team find construction kits fascinating, no matter your age (we’re LEGO lovers), and reviewer Simon Hill’s entire family found these colorful, versatile, snap-together magnetic pieces irresistible. With the set, you create three-dimensional shapes from flexible pieces by connecting the magnetic ends and bending them any way you can imagine. Plus, we love that the durable, washable pieces stack neatly for easy storage, and you don’t need a flat surface to build these—you can play with these kits anywhere. This is truly a versatile toy that grows with your child because of the endless creative possibilities. Plus, it’s $18 off right now.

This lightweight, portable board is an easy way to get youngsters interested in chess. Don’t worry, this isn’t old-fashioned chess. With a Bluetooth-enabled board and connected app, you can either play against remote players or yourself, or get AI-enabled assistance to help guide your moves. We love that it’s friendly for all ages and skill levels: You can adjust the amount of support, and different colored lights show you the appropriateness of different moves as you move each piece. Now discounted to $30, this is a great way to help your kids learn a new skill (and maybe even improve at it yourself!).

We bought these for my niece before my nephew was born, and now, nine years later, they still entertain me (including me, an adult) for hours. Translucent Magna-Tiles click together satisfyingly to create two-dimensional shapes and three-dimensional objects. Younger children can build a house with a backyard and a fence (or maybe a mini zoo), but for an older child, the sky is the limit to what you can imagine and build, plus there are many fun expansion sets you can buy. On sale now for just $35, this could be one of the best investments you make for endless fun with minimal cleanup. (I’m not kidding. Speaking from experience, your future tired or hungry self will thank you.)

Not only is this a great gift for your little one if you play a lot of video games in your house, but WIRED reviewer Nena Farrell especially loved it for keeping her young son entertained on long drives or while waiting for food to arrive at a restaurant. Plus, it’s small enough to slip into any diaper bag. Even though it’s aimed at babies and toddlers, it’s still interactive. There are two settings, Learn and Game, each with its own set of sounds, so it doesn’t get too boring to use over and over again. The price typically fluctuates between $9 and $14, so at $7, we consider it a small enough investment to avoid crying (at least for a while).

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