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Black Friday is easily the best time to buy Apple products, and as we approach Cyber Weekend, the deals are predictably great. Don’t thank the Apple Store for this: third-party retailers are offering the biggest cash discounts. (Apple’s 2025 Black Friday deal is its usual free gift card promo.)
For the best selection of Apple deals, head over to Amazon: At the time of writing, almost all the latest AirPods, Apple Watches, iPads, and MacBooks were at record-low prices there. Competitors such as Best Buy, Walmart and Target were matching some of its offers, but not all.
Black Friday 2025: Live updates on the latest deals from Amazon, Target, Walmart and more
If you’ll happily sacrifice some current-generation features for extra deep discounts, check out Walmart’s stuff. It has some special deals on the three-year-old Apple Watch SE 2 (now just $129), AirPods Pro 2 (now $139), the M1 MacBook Air (now $549), and the A14 Bionic iPad (now $349 with 256GB of storage).
Recommended deals for you
Apple AirPods Pro 3 Noise Canceling Heart Rate Wireless Earbuds
,
$219.99
(List Price $249.00)
Apple iPad 11″ 128GB Wi-Fi Retina Tablet (Blue, 2025 Release)
,
$274.00
(List Price $349.00)
Amazon Fire HD 10 32GB Tablet (2023 Release, Black)
,
$69.99
(List price $139.99)
Sony WH-1000XM5 Wireless Noise Canceling Headphones
,
$248.00
(List price $399.99)
Blink Outdoor 4 1080p Security Camera (5-Pack)
,
$159.99
(List price $399.99)
Fire TV Stick 4K Streaming Device with Remote (2023 Model)
,
$24.99
(List price $49.99)
Shark AV2511AE AI Robot Vacuum with XL Self-Empty Base
,
$249.99
(List Price $599.00)
Apple Watch Series 11 (GPS, 42mm, S/M Black Sport Band)
,
$339.00
(List Price $399.00)
WD 6TB My Passport USB 3.0 Portable External Hard Drive
,
$138.65
(List price $179.99)
Dell 14 Premium Intel Ultra 7 512GB SSD 16GB RAM 2K Laptop
,
$999.99
(List price $1549.99)
We’ve checked the websites of all the major players and listed the best Black Friday Apple deals below. We’ll continue to update this as we move into the holiday season, so keep checking back.
Best Black Friday AirTag Deals
$17.97
on amazon
$29
Save $11.03
why we like it
Apple’s coin-sized Bluetooth tracker is a great stocking stuffer for iPhone owners worth less than $50. Both Amazon and Walmart have it on sale for a record-low price of $17.97, or a 38% discount.
More AirTag Deals
$62.99
on amazon
$99
Save $36.01
Best Black Friday AirPods Deals
$69
on amazon
$129
save $60
why we like it
Apple’s most affordable earbuds feature five hours of battery life, a one-size-fits-most design, and support for Siri head gestures. The non-ANC pair is only $69 at Amazon and Walmart this Black Friday, which is a savings of $60 and the lowest it’s ever been.
More AirPods Deals
$99.99
on amazon
$179
Save $79.01
$219.99
on amazon
$249
Save $29.01
$139
at walmart
$249
save $110
$399.99
on amazon
$549
Save $149.01
$16.99
on amazon and walmart
$19
Save $2.01
Best Black Friday Apple Watch deals
$129
at walmart
$249
save $120
why we like it
Apple’s previous generation budget wearable featured a bright OLED screen, a water-resistant design, and most of the features available on the new Apple Watch SE 3. You miss out on sleep apnea notifications, temperature sensing, fast charging, and wrist gestures, as well as an always-on display. If you don’t mind those essentials, the SE 2 is a bargain at just $129 during Walmart’s Black Friday sale. That’s almost half the discount.
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More Apple Watch deals
$279
at walmart
$429
save $150
$599
On Amazon, Best Buy and Walmart
$799
save $200
$199
at walmart
$249
save $50
$249.99
on amazon and walmart
$299
Save $49.01
$339
on amazon and walmart
$399
save $60
$439
on amazon
$499
save $60
$699.99
on amazon
$799
Save $99.01
Best Black Friday iPad deals
$274
at best buy
$349
save $75
why we like it
The 11th generation iPad has a 10.9-inch display, 12MP cameras, and enough power for everyday tasks. Our reviewer called it a “real steal” at the usual sticker price of $349, but if you buy it from Amazon or Walmart this Black Friday you’ll only have to pay $274. This is its lowest price ever and $5 better than Best Buy’s deal.
More iPad Deals
$429
on amazon
$499
save $70
$349
at walmart
$449
save $100
$449
On Amazon and Best Buy
$599
save $150
$649
On Amazon and Best Buy
$799
save $150
$999
On Amazon and Best Buy
$1,199
save $200
$1,099
on amazon
$1,299
save $200
$899
On Amazon, Best Buy and Walmart
$999
save $100
$1,199
On Amazon, Best Buy and Walmart
$1,299
save $100
$399
On Amazon and Best Buy
$499
save $100
$549
On Amazon and Best Buy
$649
save $100
Best Black Friday MacBook Deals
$749
On Amazon and Best Buy
$999
save $250
why we like it
Fast, beautiful, and portable, the 13-inch M4 MacBook Air is our favorite MacBook for students. We didn’t think it’d get cheaper than $799 this season — that was its regular selling price from August to early November — but Amazon and Best Buy proved us wrong.
More MacBook Deals
$949
on amazon
$1,199
save $250
$1,399
On Amazon and Best Buy
$1,599
save $200
$1,749
On Amazon and Best Buy
$1,999
save $250
$2,189
On Amazon and Best Buy
$2,499
save $310
$2,699
On Amazon and Best Buy
$3,199
save $500
$3,063.84
on amazon
$3,499
Save $435.16
mac deal
$479
On Amazon and Best Buy
$599
save $120
$1,199.99
on amazon
$1,399
Save $199.01
$1,149
On Amazon and Best Buy
$1,299
save $150
$1,349
On Amazon and Best Buy
$1,499
save $150
Even more Apple deals
Target Circle members get a free $15 Target gift card with a $100 Apple gift card purchase
latest updates
28 minutes ago 28 November 2025
1 hour ago 28 November 2025
2 hours ago 28 November 2025
The price of Apple AirPods 4 is currently down to just $69 for Black Friday. That’s a saving of $60 off the regular list price of £129. Now it’s hard to beat him.
2 hours ago 28 November 2025
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