40 Best Early Black Friday Deals on WIRED-Tested Gear (2025)

black friday and Cyber ​​Mondays are two of the biggest shopping holidays of the year. On the Friday and Monday after Thanksgiving, it’s safe to expect Black Friday deals on thousands of items big and small. As always, the WIRED review team will scour the internet to find really good deals on items we’ve actually tested hands-on and would recommend to a friend. Although the official sale hasn’t started yet, there are already some great early bird discounts on reliable gear. Find our favorites below.

Don’t miss our other recent deal roundups about the REI Holiday Sale and the Home Depot Black Friday Sale.

Updated on November 19, 2025: We’ve added 11 new deals to this post, removed any expired discounts, and ensured complete accuracy.

Apple Watch SE 3 at $200 ($50 off)

The Apple Watch SE 3 is the best Apple Watch for most people. It’s excellent value and has most of the tracking metrics you could want, like skin temperature sensing and sleep apnea notifications, in addition to the usual stats like steps, sleep, and workout efficacy. It doesn’t have blood oxygenation or ECG capabilities, but we like the watchOS 26 operating system, long-lasting battery, and very affordable price.

Apple MacBook Air (13-inch, 2025) at $750 ($249 off)

The 2025 MacBook Air is the best MacBook on the market right now, and the price matches the best MacBooks we’ve tracked (and is $50 less than what we saw until this month). It can handle the tasks you expect, including multiple Google Chrome tabs with applications running in the background. It also has a few different ports, including an advanced 12-MP webcam and a headphone jack. If you’re a power user, we recommend going for the upgraded integrated memory, and while it can handle some photo editing or other content creation, it’s probably not the best choice if you’re editing video or other graphics-intensive tasks. But for anyone else, it’s worthwhile, especially at this price.

Nothing Ear (A) at $89 ($20 off)

These ultra-stylish earbuds are the best on the market. Nothing Ears (A) are on sale relatively often at this price, but it’s only $10 more than the best we’ve tracked, and we’ve seen them sell out before when they reached $79. The onboard touch controls and small, sleek charging case are nice, but battery life and noise cancellation aren’t anything to go by.

Comfortable Earth Bamboo Sheet for $246 ($62 off)

These decadent, soft sheets are silky, smooth and slightly cool when you first go to bed. Wired reviewer and sheet expert Nena Farrell compares them to climbing into a puddle of melted butter—which feels as luxurious and relaxing as falling asleep can feel. They get warm at night, so they’re especially nice to have during the cooler months of the year, and they’re deep enough to fit most mattresses. This deal is part of a bigger sitewide sale at Cozy Earth—we also love its pajamas and slippers.

Netview Birdfy Plastic Smart Bird Feeder at $120 ($80 off)

The best smart bird feeders often go on sale, but at this time of year it usually comes at the lowest price we’ll see. Right now you can save on the base model without solar panels (which you’ll have to install separately anyway). It may be worth paying the extra cash for a lifetime subscription to its AI-powered bird identification services, although there’s a possibility that the lifetime subscription model will get cheaper on Black Friday. Otherwise, membership costs $5 per month. The feeder is easy to install and use, with a 1080p wide-angle camera and easy to clean, IP65 water-resistant plastic housing.

DreamEgg Sunrise 1 Alarm Clock at $60 ($40 off)

Our favorite budget sunrise alarm clock gets surprisingly bright, and has nine different shades of dim light to choose from. It also has 29 different sleep sounds, and everything can be controlled on the watch itself rather than through a smartphone app or remote control. There’s no sunset routine, but a morning sunrise routine can help you wake up slowly and naturally — which will come in especially handy during this time of year, when it feels like sleep schedules and circadian rhythms just go out the window.

Garmin Vivoactive 6 for $250 ($50 off)

Garmin’s Vivoactive 6 is the best Garmin watch for most people, and this price matches the low prices we’ve seen a few times before. The entry-level tracker has onboard GPS, blood oxygen monitoring, and all the fitness metrics you need, including the ones that Garmin is known for (like training readiness). The AI ​​fitness insights are useful, but you’ll need a subscription to access them, though we don’t think it’s necessary if you don’t want to pay $70 a year for it.

TCL QM6K QLED TV at $498 ($150 off)

Our expert reviewers test gear all year long, and in their opinion, the TCL QM6K QLED is the best TV money can buy right now. This low price matches the best price we’ve seen. It has a balanced performance with natural-looking colors and great black levels. It’s not the brightest on the market, but if you don’t need An ultra-bright TV, it should perform well. Gaming features, Google TV interface and Google Assistant are just icing on the cake. Just be sure to pair it with a soundbar, as built-in speakers aren’t that good.

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