30 Best Early Black Friday Deals On WIRED-Tested Gear (2025)

black friday and Cyber Mondays are two of the biggest shopping holidays of the year. On the Friday and Monday after Thanksgiving, it’s safe to expect Black Friday deals on thousands of items big and small. As always, the WIRED review team will scour the internet to find really good deals on items we’ve actually tested hands-on and would recommend to a friend. Although the official sale hasn’t started yet, there are already some great early bird discounts on reliable gear. Find our favorites below.

Don’t miss our other recent deal roundups about the REI Holiday Sale and the Home Depot Black Friday Sale.

Featured in this article

Front view of an open Apple MacBook Air 13-inch 2025 laptop, with its screen showing Wired.com website

Image may contain: cushion, home decor, pillow, bed, furniture, indoor, interior design and linen

Apple Watch SE 3 at $200 ($50 off)

Apple%2520Watch%2520SE%2520source%2520Adrienne%2520So

Photograph: Adrienne So

The Apple Watch SE 3 is the best Apple Watch for most people. It’s excellent value and has most of the tracking metrics you could want, like skin temperature sensing and sleep apnea notifications, in addition to the usual stats like steps, sleep, and workout efficacy. It doesn’t have blood oxygenation or ECG capabilities, but we like the watchOS 26 operating system, long-lasting battery, and very affordable price.

Apple

watch series 10

The last generation Apple Watch is still great, although we wish its battery lasted longer. But this price is good.

dyson

Find V12 Slim

Here’s a great deal on a capable Dyson vacuum, ideal for small spaces like a studio apartment.

Amazon

Fire TV Stick 4K Max (2nd generation)

If you watch a lot of Amazon Prime Video content, this is a solid 4K streaming stick with an easy-to-use operating system that supports Amazon content.

Apple MacBook Air (13-inch, 2025) at $750 ($249 off)

Photograph: Brenda Stolyar
Photograph: Brenda Stolyar
Photograph: Brenda Stolyar
Photograph: Brenda Stolyar

Apple

MacBook Air (13-inch, 2025)

The 2025 MacBook Air is the best MacBook on the market right now, and the price matches the best MacBooks we’ve tracked (and is $50 less than what we saw until this month). It can handle the tasks you expect, including multiple Google Chrome tabs with applications running in the background. It also has a few different ports, including an advanced 12 MP webcam and a headphone jack. If you’re a power user, we recommend going for the upgraded integrated memory, and while it can handle some photo editing or other content creation, it’s probably not the best choice if you’re editing video or other graphics-intensive tasks. But for anyone else, it’s worthwhile, especially at this price.

Books

palma 2

This little tablet works well as an e-reader, especially if you’re traveling.

Apple

AirTags (4-Pack)

These trackers can connect just about anything to Apple’s Find My network, and the price comes close to the best we’ve seen.

Nothing Ear (A) at $89 ($20 off)

Left: Two yellow ear buds on a wooden surface. Right: A hand holding an in-ear bud, showing the protruding panel.

Photograph: Parker Hall

These ultra-stylish earbuds are the best on the market. Nothing Ears (A) are on sale relatively often at this price, but it’s only $10 more than the best we’ve tracked, and we’ve seen them sell out before when they reached $79. The on-board touch controls and small, sleek charging case are nice, but battery life and noise cancellation aren’t anything to go by.

Exter

vacuum travel kit

This waterproof vacuum bag can hold a lot of stuff, although it’s best if you don’t need to separate items.

rythm

parcel

These TSA-approved magnetic containers are great for travelers who like to clean their products themselves. Note that this 10 percent discount increases to 20 percent if you spend $200+, and 30 percent off if you spend $300+.

B.B.Fonts

Birds of a Feather Tote Bag

This giftable vegan leather tote bag has space for a 16-inch laptop, and more.

Lima

laima laser

This expensive, easy-to-use laser can tighten and brighten skin, and it basically never goes on sale.

Comfortable Earth Bamboo Sheet for $246 ($62 off)

Photograph: Nena Farrell
Courtesy of cozy earth

cozy earth

bamboo sheet set

These decadent, soft sheets are silky, smooth and slightly cool when you first go to bed. Wired reviewer and sheet expert Nena Farrell compares them to climbing into a puddle of melted butter—which feels as luxurious and relaxing as falling asleep can feel. They get warm at night, so they’re especially nice to have during the cooler months of the year, and they’re deep enough to fit most mattresses. This deal is part of a bigger sitewide sale at Cozy Earth—we also love its pajamas and slippers.

dreo

turbopoly fan 508s

Our favorite pedestal fan is quiet, it looks good, and it even has smart capabilities and optional RGB lighting.

dreo

humidifier 524

The best budget humidifiers are user-friendly and customizable, and the indicator light provides air quality information at a glance.

great jones

all on the cutting board

This oversized, nonslip cutting board is one of our favorites for preparing large quantities of basically anything.

great jones

spout

This small container makes a great gift. It’s attractive and perfect for dispensing liquids like olive oil or salad dressing.

Netview Birdfy Plastic Smart Bird Feeder at $120 ($80 off)

Courtesy of Birdfy
Photograph: Medea Giordano

netview

Birdfy Plastic Smart Bird Feeder

The best smart bird feeders often go on sale, but at this time of year it usually comes at the lowest price we’ll see. Right now you can save on the base model with solar panels. It may be worth paying the extra cash for a lifetime subscription to its AI-powered bird identification services, although there’s a possibility that the lifetime subscription model will get cheaper on Black Friday. Otherwise, membership costs $5 per month. The feeder is easy to install and use, with a 1080p wide-angle camera and easy to clean, IP65 water-resistant plastic housing. If you choose that option, you’ll have to mount the solar panels separately, but the process isn’t too difficult.

Birdfy

bath pro

This gift-worthy smart birdbath has a camera that will show adorable footage of birds and possibly other visitors like raccoons and squirrels.

kiwibit

Beiko 4K Smart Bird Feeder

This smart bird feeder has several thoughtful design touches, like a removable seed reservoir and intelligent recording timing.

fabfitfun

quarterly subscription box

Beachwaver

blow brush with diffuser

This blow-dry brush includes a few different attachments, and it works well with or without them.

DreamEgg Sunrise 1 Alarm Clock at $60 ($40 off)

Photograph: Nena Farrell
Courtesy of DreamEgg

Our favorite budget sunrise alarm clock gets surprisingly bright, and has nine different shades of dim light to choose from. It also has 29 different sleep sounds, and everything can be controlled on the watch itself rather than through a smartphone app or remote control. There’s no sunset routine, but a morning sunrise routine can help you wake up slowly and naturally — which will come in especially handy during this time of year, when it feels like sleep schedules and circadian rhythms just go out the window.

G10+ Robot Vacuum

If you don’t need a lot of bells and whistles, this is a great deal on a basic robot vacuum that has a “shocking” number of features, according to our expert reviewer.

branch

ergonomic chair pro

We’ve tested nearly 60 office chairs. This option is the best option we found, and it doesn’t go on sale for cheaper than right now.

lovesack

Radiant Footsack Blanket

I’m drawn to this plush warm blanket, which has a built-in pocket to keep your feet warm. This is a go-to accessory in my home during winter.

Power up with unlimited access wiredGet best-in-class reporting and exclusive client content that is too important to ignore, Subscribe today,

30 Best Early Black Friday Deals on WIRED-Tested Gear (2025)

Featured in this article